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Continuous Optimization

Continual Optimization Drives Huge Value, but Magnifies ‘Alignment Gap’

Continual Optimization Drives Huge Value, but Magnifies ‘Alignment Gap’

Some businesses, particularly digital-first companies (such as Priceline Group, Airbnb, Atlassian and Netflix) are setting the standard for how a process of continual optimization, that is, to adopt a core philosophy of experimentation, drives growth. At these companies, their primary website and application experiences are not only a channel, but serve as the product itself. Their focus on and investment in […]