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Conversion Rate Optimization

Looking for conversion rate optimization and best practices? In our conversion rate optimization blog we share the top advice and case studies from CRO experts.

This is the State of Conversion Optimization in 2016

This is the State of Conversion Optimization in 2016

While there are encouraging signs of growth and maturity, the 2016 State of Conversion Optimization report from ConversionXL shows there are still areas of opportunity to establish conversion rate optimization as a mainstream marketing practice.

In this year’s survey, we asked 722 respondents 48 questions about who they are, where they work, and how they optimize. We got the inside scoop on what optimizers make in salary, what their biggest challenges are, and what their testing programs are like.

Kickstart Your 2016 CRO Efforts with Key Findings from the CRO Report

Kickstart Your 2016 CRO Efforts with Key Findings from the CRO Report

The 2015 CRO Report by eConsultancy is essential reading for anyone connected to the growing field of A/B testing and CRO. Now in its 7th year, this acclaimed industry report created in association with RedEye has had over 6,000 UK businesses participate.

In this post, we’ll reveal the key findings, dig into what optimization practitioners cited as their biggest challenges and opportunities in 2015 and suggest tips for overcoming them.

How Online Surveys Helped Teespring Increase Conversion by 12.7%

How Online Surveys Helped Teespring Increase Conversion by 12.7%

Online survey tools are essential for collecting qualitative feedback from your visitors and users, coloring in the full picture of what you know about their behavior from website analytics. To determine whether you’re addressing their pain points, test changes to your checkout funnel informed by online survey feedback. Learn how Teespring diligently captured customer feedback to uncover a double-digit conversion increase from a straightforward change.

50 B2B Lead Generation Ideas from the Experts

50 B2B Lead Generation Ideas from the Experts

Leads are the lifeblood of any B2B company; and we, for one, are never going to turn down ideas that can drum up more of them. A/B testing is a great way to test out new ideas for generating more leads from your website, and to determine which ideas work best.

Coming up with new ideas for how to increase leads can be a challenge, so we went out and interviewed some of the top experts in lead generation to get their best B2B lead generation ideas.

How JustGiving is Raising Millions More Online with Simple Experiments

How JustGiving is Raising Millions More Online with Simple Experiments

The product team at JustGiving, has done a lot of work over the years to increase social sharing: we’ve added more social sharing functionality and made it easier to share.

In January this year, we decided to run our first test to see if we could increase post-donation sharing by appealing to different motivations. So we designed a simple A/B test on the copy to see if a different message would increase the proportion of people who shared news about their donation with their social network. Given the volume of donations we process, a small change could have a massive impact.

13 E-commerce Conversion Optimization Case Studies

13 E-commerce Conversion Optimization Case Studies

Ideas for A/B tests can come from the darnedest places. But there’s nothing like case studies from other similar companies to get the hypothesis juices flowing. Here are 13 e-commerce conversion optimization case studies from Optimizely customers. Each one has a clear takeaway you can use as inspiration for your own test hypotheses. Scroll forth and grow that list of experiment ideas!

Optimizing For Trust: How To Write Copy That Improves Conversions

Optimizing For Trust: How To Write Copy That Improves Conversions

Conversion copywriting, a tactic that is becoming increasingly popular in the optimization industry, is an essential skill for any growth marketer to develop. Great copy needs to engage visitors and users, communicate a unique selling proposition that is relevant to them, and, most importantly, engender trust so that the visitor will take the next step and convert.

5 Onboarding Techniques to Convert Trials into Paying Customers

5 Onboarding Techniques to Convert Trials into Paying Customers

If the sign-up rate for your product’s free trial is high, then you’re doing something right. It’s a great sign if people are willing to take time and give up some information to try out your software for a few weeks.

But are they really trying it? Are they making full use of the trial or just taking a quick glance and disappearing?

Benchmark data says 80% of your free trial users are doing just that — fading away never to become a paying customer.

The truth is that turning free trial users into paying customers is just as important as getting people to try your product. These are five examples of email marketing and A/B testing strategies that can improve your company’s free trial to paying customer conversion rates.

International CRO Day 2015

International CRO Day 2015

Sign up to celebrate with Optimizely and thousands of digital marketers from around the world this Thursday at the first ever International CRO Day!

Optimizely is partnering with Unbounce, HubSport, WordStream and speakers from 40 other companies to share our best tips on conversion and experience optimization, and it’s all free of charge! If you’re a digital marketer, this is one event you don’t want to miss. Here are the ways that you can participate and the particular events we’re excited about.