Download our FREE ebook of 43 A/B testing case studies from the world's leading companies for test ideas and inspiration. Download Now

Optimizely Blog

Tips & Tricks for Building Your Experimentation Program

X

Download our FREE Testing Toolkit for A/B testing ideas, planning worksheets, presentation templates, and more!

Get It Now

Conversion Rate Optimization

Looking for conversion rate optimization and best practices? In our conversion rate optimization blog we share the top advice and case studies from CRO experts.

This is the State of Conversion Optimization in 2016

This is the State of Conversion Optimization in 2016

While there are encouraging signs of growth and maturity, the 2016 State of Conversion Optimization report from ConversionXL shows there are still areas of opportunity to establish conversion rate optimization as a mainstream marketing practice.

In this year’s survey, we asked 722 respondents 48 questions about who they are, where they work, and how they optimize. We got the inside scoop on what optimizers make in salary, what their biggest challenges are, and what their testing programs are like.

Kickstart Your 2016 CRO Efforts with Key Findings from the CRO Report

Kickstart Your 2016 CRO Efforts with Key Findings from the CRO Report

The 2015 CRO Report by eConsultancy is essential reading for anyone connected to the growing field of A/B testing and CRO. Now in its 7th year, this acclaimed industry report created in association with RedEye has had over 6,000 UK businesses participate.

In this post, we’ll reveal the key findings, dig into what optimization practitioners cited as their biggest challenges and opportunities in 2015 and suggest tips for overcoming them.

How Online Surveys Helped Teespring Increase Conversion by 12.7%

How Online Surveys Helped Teespring Increase Conversion by 12.7%

Online survey tools are essential for collecting qualitative feedback from your visitors and users, coloring in the full picture of what you know about their behavior from website analytics. To determine whether you’re addressing their pain points, test changes to your checkout funnel informed by online survey feedback. Learn how Teespring diligently captured customer feedback to uncover a double-digit conversion increase from a straightforward change.

50 B2B Lead Generation Ideas from the Experts (2017 Updated)

50 B2B Lead Generation Ideas from the Experts (2017 Updated)

Leads are the lifeblood of any B2B company; and we, for one, are never going to turn down ideas that can drum up more of them. A/B testing is a great way to test out new ideas for generating more leads from your website, and to determine which ideas work best.

Coming up with new ideas for how to increase leads can be a challenge, so we went out and interviewed some of the top experts in lead generation to get their best B2B lead generation ideas.

How JustGiving is Raising Millions More Online with Simple Experiments

How JustGiving is Raising Millions More Online with Simple Experiments

The product team at JustGiving, has done a lot of work over the years to increase social sharing: we’ve added more social sharing functionality and made it easier to share.

In January this year, we decided to run our first test to see if we could increase post-donation sharing by appealing to different motivations. So we designed a simple A/B test on the copy to see if a different message would increase the proportion of people who shared news about their donation with their social network. Given the volume of donations we process, a small change could have a massive impact.

13 Ecommerce Conversion Optimization Examples (2018 Case Studies)

13 Ecommerce Conversion Optimization Examples (2018 Case Studies)

Ideas for A/B tests can come from the darnedest places. But there’s nothing like case studies from other similar companies to get the hypothesis juices flowing. Here are 13 e-commerce conversion optimization case studies from Optimizely customers. Each one has a clear takeaway you can use as inspiration for your own test hypotheses. Scroll forth and grow that list of experiment ideas!

6 Optimization Tips for Writing Valuable Copy That Converts

6 Optimization Tips for Writing Valuable Copy That Converts

Use words to persuade. Carefully write (and present) copy that resonates with visitors to create an improved user experience and increase conversions. Simply editing language to appeal to your customers often results in significant gains. But first, understand how your customers can be persuaded with words. These tips apply a conversion-driven approach to your copywriting: […]

7 Sure-Fire Tactics to Optimize Your Landing Page Like a CRO Expert

7 Sure-Fire Tactics to Optimize Your Landing Page Like a CRO Expert

Landing pages are essential for targeting specific audiences, improving SEO, and promoting campaigns. But lowering bounce rate and increasing conversions is a tough challenge. Here are some approaches to optimize your landing page like an expert and find conversion lifts: Segment Your Value Propositions Drive customers toward conversion with value props that list benefits specific […]

Optimizing For Trust: How To Write Copy That Improves Conversions

Optimizing For Trust: How To Write Copy That Improves Conversions

Conversion copywriting, a tactic that is becoming increasingly popular in the optimization industry, is an essential skill for any growth marketer to develop. Great copy needs to engage visitors and users, communicate a unique selling proposition that is relevant to them, and, most importantly, engender trust so that the visitor will take the next step and convert.