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Conversion Rate Optimization

Looking for conversion rate optimization and best practices? In our conversion rate optimization blog we share the top advice and case studies from CRO experts.

5 Onboarding Techniques to Convert Trials into Paying Customers

5 Onboarding Techniques to Convert Trials into Paying Customers

If the sign-up rate for your product’s free trial is high, then you’re doing something right. It’s a great sign if people are willing to take time and give up some information to try out your software for a few weeks.

But are they really trying it? Are they making full use of the trial or just taking a quick glance and disappearing?

Benchmark data says 80% of your free trial users are doing just that — fading away never to become a paying customer.

The truth is that turning free trial users into paying customers is just as important as getting people to try your product. These are five examples of email marketing and A/B testing strategies that can improve your company’s free trial to paying customer conversion rates.

International CRO Day 2015

International CRO Day 2015

Sign up to celebrate with Optimizely and thousands of digital marketers from around the world this Thursday at the first ever International CRO Day!

Optimizely is partnering with Unbounce, HubSport, WordStream and speakers from 40 other companies to share our best tips on conversion and experience optimization, and it’s all free of charge! If you’re a digital marketer, this is one event you don’t want to miss. Here are the ways that you can participate and the particular events we’re excited about.

To Make Optimization Stick, Focus on a Quantifiable Goal

To Make Optimization Stick, Focus on a Quantifiable Goal

As we discussed in the first installment of the Move story, Investing in Optimization – The First Steps Towards Building a Team, a key component of the success of the optimization program was their ability to communicate. For the core team, this enabled them to seamlessly do cross-functional work, remove blockers, and execute their experiments at a rapid pace.

In this post, we’ll talk about why communication was an essential for another part of the company’s testing culture: setting and communicating a primary goal to raise awareness and understanding of optimization internally.

Investing in Optimization – The First Steps Towards Building a Team

Investing in Optimization – The First Steps Towards Building a Team

Suma Warrier is an optimization veteran. Over the past 10 years, her digital marketing career has focused on building and scaling optimization programs at the likes of Symantec, Sephora, and most recently Move, Inc. (operator of Realtor.com), a News Corp company.

Her latest challenge? Building an optimization program from the ground up, and enabling her organization to unlock the power of rapid testing while working towards an aggressive revenue goal. In this series of three posts, we’ll cover how she approached team structure and process, how the team set goals, and examples of experiments her team has run.

In 2014, Suma and her team ramped up ideation, prioritization, execution and analysis of Realtor.com’s tests. In this post, we’ll cover how the team is structured, the importance of their cross-functional stakeholders, and the agile processes they adopted to ensure a smoothly running optimization program.

Your Guide to App Store Optimization [Infographic]

Your Guide to App Store Optimization [Infographic]

Search and app store browsing is the most used method for discovering and downloading new apps – accounting for up to 63% of all app discovery. This means the ease in which new users can locate your app in the Apple App Store and Google Play Store is imperative. That’s where App Store Optimization (ASO) comes in, making it as easy as possible for potential users to find and install your app.

In the following infographic and post, I’ll walk through key areas of your app that can be optimized to improve app store rankings, as well as best practices to serve as a starting point for testing and ASO.

On Building an Optimization Agency: The Inception & The Future

On Building an Optimization Agency: The Inception & The Future

Around 2007, Matty Wishnow had a revelation about decision-making: most decisions businesses make—whether it’s a marketing plan, a design brief, or a feature on a product roadmap—are “really a bunch of hypotheses masquerading as priorities.” He realized that most businesses didn’t really employ data or testing to drive their decisions.

“It was almost just like something that somebody had to check off on a checklist, all the analysis was postmortem; everything was still driven by gut,” Matty told me.

This epiphany drove him to start a digital agency called Clearhead. Today, some of Clearhead’s clients include Adidas, Fresh Direct, Blu Dot, Sephora, Keurig, and Patagonia.

I spoke with Matty and Brian at Clearhead, about how they approach client engagements, how they’ve seen the optimization landscape change over the years, and advice for agencies starting to offer optimization.

Your Email Open Rate is High? That’s Nice.

Your Email Open Rate is High? That’s Nice.

A high open rate is nice. It’s an important signal you’re writing evocative subject lines and optimizing your send time. But if people don’t take action or convert on that email they opened, then the act of opening is much less meaningful. Getting maximum value out of A/B testing marketing email requires optimizing for key metrics that really matter to the business—and open rate is not one of them.

5 CRO Elements to Test on Facebook

5 CRO Elements to Test on Facebook

In an August 2013 CMO Survey, 66% of respondents indicated that their companies are putting more pressure on measuring social ROI. The challenge? There isn’t a clear cut path for doing so.

While there isn’t a ‘silver bullet’ in quantifying social ROI, you can create a system for maximizing the impact of every moment your audience spends on Facebook. That’s where conversion rate optimization (CRO) comes in.