Smart marketers know that Pinterest is a valuable social media channel. In fact, one study found that Pinterest drives more traffic to media websites than Twitter, LinkedIn, Reddit, and Google+ combined.
The referral traffic opportunity from Pinterest is massive. But many companies are unclear about how and whether to develop a Pinterest-meets-conversion strategy. This blog post will explore ways to drive traffic to your site from Pinterest.
Understanding the value of social media is top of mind for most brands right now. Articles are popping up all over asking the same question, “what’s the return on investment from social media? How do I measure it?”
To help answer this question with a practice that Optimizely knows best, we have a downloadable list of 10 experiments you can run today to turn more social interactions into value for your business.
Twitter is social media’s conversation hub. Chatterboxes and lurkers can harness the platform to share—and absorb—a wealth of information in record-breaking time. In 140 characters (or less) marketers are empowered to share compelling, stories.
Writing attention-grabbing Tweets is an art. What’s even more important, however, is the ability to drive web traffic and conversions.
In this post, we’ll cover 5 critical techniques for making the most out of these valuable conversion opportunities
We’ve scoured the Internet, scrolled down way too many Twitter feeds, and browsed a plethora of message boards to distill the best of the best people & places to follow for quality information about conversion rate optimization, A/B testing, and data-driven decision making.
It’s unfortunate that funnels turned out to be the household item we use to describe completing steps online. The average funnel for search engine marketing has a very wide top and small neck because bottlenecks in the funnel prevent a keyword from becoming an impression, an impression from becoming a click, and a landing page visit a conversion.
The solution is not adding more money to the top of the funnel. The solution is widening the neck and making the funnel more efficient.
How do you widen the neck of a funnel? Here are five tactics—rooted in optimization—to turn your funnel into a pipe.
For media companies (or anyone with a digital business), getting past the reader’s (aka your) short attention span is a major challenge. By employing website optimization as a methodology, media companies have unparalleled opportunities to grow and engage their audience—and their bottom line.
Our Ultimate Guide to Website Optimization for Media Companies provides the most in-depth and thorough crash course that you’ll find.
VacationRoost, a travel company that manages multiple travel-lodging sites for visitors searching for rental properties, destinations, or deals, increased conversions across multiple pages at once instead of one at a time.
From a Motorola re-sale to Zynga’s NaturalMotion acquisition, the advance towards mobile never lessens its pace. In between the breaking news, we caught few stories about mobile experiences that you may have missed.
Wondering how to talk the talk of conversion rate optimization? To communicate about testing within your organization, you’ll need a shared language to discuss everything from testing setup to evaluating your wins. Boost your CRO vocabulary with this list of common testing terms.