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Conversion Rate Optimization

Looking for conversion rate optimization and best practices? In our conversion rate optimization blog we share the top advice and case studies from CRO experts.

A/B Testing for Validation, Not Conversions

A/B Testing for Validation, Not Conversions

As a strategic optimization consultant, it’s my job to help companies generate A/B test ideas that will either increase conversion rates or help answer questions. Sometimes, when I offer a test idea, I hear this reply: “We can’t test that because it would require too much work on our backend,” or “We would never design our page like this variation so we won’t test it.”

My response: still test it.

Testing ApartmentGuide’s Mobile Site Increases Revenue and Leads

Testing ApartmentGuide’s Mobile Site Increases Revenue and Leads

ApartmentGuide.com is an online marketplace that allows property management companies to post apartments and renters and buyers to search for them. The website makes money by selling priority property placements to companies that wish to showcase their listings at the top of the site’s search results.

After seeing the popularity of ApartmentGuide.com’s mobile site take off, RentPath, the media company that owns and operates the ApartmentGuide brand, wanted to find a way to grow revenue generated from mobile users.

Experiment Ideas for Publishers to Increase Online Subscriptions

Experiment Ideas for Publishers to Increase Online Subscriptions

While there is much discussion and data on how paywalls affect readers (e.g higher readership of free content sites like HuffPo and BuzzFeed), my concern is with the marketers at online publishers like The Wall Street Journal and The New York Times. How does the presence of a paywall affect a digital marketer?

Here’s how: page consumption. Paywalls can present a real barrier to pageviews—one of the most vital metrics for marketers at media sites.