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Copywriting

Writing great copy is the key to converting visitors online. Read copywriting case studies from top companies who have seem dramatic results by improving the copy on their websites and mobile apps.

How Top of The Funnel A/B Tests Help Determine Your Website Content

How Top of The Funnel A/B Tests Help Determine Your Website Content

What if you need to quickly come up with some new blog ideas, or you have to redo the copy on a page before the tight deadline your client or boss sent you. Where can you get instant feedback from?

Your top of the funnel A/B tests.

If you’re running social media, advertising or email campaigns, you’re probably doing some A/B testing on them to optimize the click-through rates. Let’s have a look at how you can use this in your website and blog copy.

Optimizing For Trust: How To Write Copy That Improves Conversions

Optimizing For Trust: How To Write Copy That Improves Conversions

Conversion copywriting, a tactic that is becoming increasingly popular in the optimization industry, is an essential skill for any growth marketer to develop. Great copy needs to engage visitors and users, communicate a unique selling proposition that is relevant to them, and, most importantly, engender trust so that the visitor will take the next step and convert.

The Secret Weapon to Superior Calls to Action

The Secret Weapon to Superior Calls to Action

Great content marketing campaigns engage your target audience and build trust and authority online by educating that audience.

Without a strong call to action, you’re not giving your content a fair chance to convert unique visitors into leads in your database. And that, my friends, is a problem. Especially if you’re fighting for budget, or need to justify the spend on a content-centric marketing strategy. This post explains 3 ways to make your CTAs powerful lead and revenue drivers for your organization.

How 2 Words Lifted Insound’s Checkout Funnel Conversion to 54%

How 2 Words Lifted Insound’s Checkout Funnel Conversion to 54%

Insound came to us in a pinch. WIth just 2.5 weeks to drive results before holiday promotions launched, Insound asked my team at Clearhead to run a test to help patch a leaky checkout funnel. This test had to be 1. easy to implement and 2. high impact. Whoever says button tests are too simple to drive meaningful results might want to reconsider. Two words went a long way in this checkout funnel test on Insound.com. We put our money on “Almost Done”.

Ustream Increases Broadcast Sessions 12% With Icon + Text

Background Ustream is a leading live interactive broadcast platform that aims to bring people together around shared interests for live interactive experiences. The company attracts millions of users from around the globe ranging from artists to celebrities to music enthusiasts to corporate executives. Challenge and Goals As a live and interactive video streaming site Ustream is […]

Action Words on Homepage Boost LiveChat Sign-ups by 15%

Background As LiveChat wrapped up a site redesign in 2011, they felt happy with the new website’s look and feel but were uncertain how it would perform. They wanted an elegant, beautiful website, but the primary goal, according to CMO Szymon Klimczak, was functionality. In particular, LiveChat wanted the new site to nudge more visitors […]