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What the COVID-19 holiday shopping season taught us for 2021

What the COVID-19 holiday shopping season taught us for 2021

When the holidays rolled around in 2020, the shopping industry looked very different, as there was less bustle in the stores and more bustle on the keyboards. Companies had to adapt to the increase in traffic volume and demand for online shopping. During the holiday period, Optimizely customers leveraged all their experimentation capabilities to create […]

Experimentation strategies for the travel industry post COVID-19

Experimentation strategies for the travel industry post COVID-19

It would be tough to argue that any other industry has been hit harder by the COVID-19 pandemic than the travel industry. The good news is that while the world is doing its part to safely allow more human interaction among mass vaccination efforts, the travel industry is a major focus for consumers as they […]