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Design Principles

Design Principles You Should A/B Test: Focal Points

Design Principles You Should A/B Test: Focal Points

Are visual design and A/B testing a match made in heaven, or the best of frenemies? We’re on a mission to bring designers and optimizers closer together, so they can produce visually delightful experiences that also convert. Welcome back to our blog series, Design Principles you Should A/B Test.

This week, I sat down with Optimizely Communication Designer Jon Saquing to learn about focal points in visual design, and how you can use them to create delightful experiences.