Optimizely Blog

Tips & Tricks for Building Your Experimentation Program

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Developers

Articles by developers for developers about how to best make use of the Optimizely platform.

Improving Snippet Performance and Matching with 3rd Party Analytics

Today, we’re pleased to share a pair of new updates to the Optimizely JavaScript snippet which are launching in general availability: a more performant event logging endpoint (/events), and new JavaScript methods for event timing. /events Logging Endpoint: Better performance through batching Our customers care a lot about the performance impact of including our snippet […]

Scale your Experimentation Program with Optimizely’s REST API

When most people think of Optimizely, they picture a visual user interface: filling in forms to create experiments, dragging and dropping content to make variations, and clicking on buttons to track conversions. This visual interface is a great way to get started with experimentation, but what many users don’t realize is that it’s just scratching […]

Introducing Extensions – Helping Teams Collaborate Better

Introducing Extensions – Helping Teams Collaborate Better

No one wants to write code for one-off use cases. However, too often developers have to build one-off solutions to help a marketing team run a promotion or make a change to their marketing site.  We created extensions, reusable templates built using HTML, CSS and JavaScript, to help both technical and non-technical teams run experiments […]

Why Experiment Server-Side?

Why Experiment Server-Side?

Before joining Optimizely, I spent six years at Google working on the Search Quality Team.  Experimentation was a core tenet of our development process: every change to Google search results was A/B tested on a small fraction of users before launching to everyone.  During my time there we made thousands of improvements to Google’s search […]

Building Optimizely’s Developer Community


Building Optimizely’s Developer Community

Ever find yourself lost in aisle and bin numbers at an Ikea? Would it be easier to Venmo a co-worker via Slack? Want to send a selfie to the cloud? I’ve tried to solve some of these ‘problems’ while learning new technologies and educating developers. It’s always fun solving pain points by using an API […]

8 Things You Didn’t Know You Could Do With Optimizely

8 Things You Didn’t Know You Could Do With Optimizely

Optimizely gives us a strategic advantage when building and validating solutions for our clients. To date, we’ve used the platform to run hundreds and hundreds of tests. During this time, we’ve discovered that we can dramatically scale our strategic advantage by becoming more nuanced in how we craft and deploy Optimizely experiments.

Specifically, my Rocket Code colleagues and I have discovered eight core insights and workarounds that empower us to deliver some truly awesome e-commerce firepower. Collectively, these tips will help your Optimizely experiments run faster with fewer errors and more visibility into how users are interacting with the test variants.

Announcing the Winners of I/Own It, A Scholarship for Women Engineers

Announcing the Winners of I/Own It, A Scholarship for Women Engineers

For me, becoming an engineer always seemed as natural as aspiring to be a doctor, a teacher, or a lawyer. But when I joined the workforce I realized that both my educational and professional paths are hardly the norm for most female engineers; I have been incredibly lucky.

To encourage and empower women with a passion for coding to pursue their professional dreams, Optimizely and Hack Reactor created “I/Own It”, a program that gives aspiring women technologists the chance to win a full scholarship to attend Hack Reactor, work closely with a mentor from Optimizely, and start a paid internship with Optimizely after graduating.

We are so excited to announce 3 amazing winners.

How to Find the Best Time to Post on Facebook

How to Find the Best Time to Post on Facebook

Have you ever wondered how to get more engagement with your social media posts? What about whether there is a special hour or day when your friends are more likely to be online? Well, I’ve asked myself the same questions, and I’ve finally found the answer. More precisely, I’ve built a solution to answer these questions and open sourced the script I used so you can use it to understand your own set of friends.