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Developers

Articles by developers for developers about how to best make use of the Optimizely platform.

Building a Modern Marketing Stack at Optimizely: Personalization & Extensions

Building a Modern Marketing Stack at Optimizely: Personalization & Extensions

This is the second part in a 4-part series about how Optimizely has rearchitected our marketing stack to support experimentation and personalization. Read Part 1, Choosing a CMS. Our marketing team’s goal is to provide a website experience that helps each visitor understand how Optimizely can help them reach their business goals. Our hypothesis has […]

How Realtor.com Delivered a Faster, Better Customer Experience with Experimentation

How Realtor.com Delivered a Faster, Better Customer Experience with Experimentation

Creating a faster and more engaging site experience often requires tradeoffs between various revenue streams of the business. Can the increase in conversion from more engaged users more than offset any loss in ad revenue? It’s a bold bet that Realtor.com’s analytics and experimentation team set out to answer at the beginning of 2018. A […]

Ask an Experimenter: Joy Scharmen, Director of DevOps at Optimizely

Ask an Experimenter: Joy Scharmen, Director of DevOps at Optimizely

Welcome to the second installation of Ask an Experimenter, a new series where we interview experts about how they are building a culture of experimentation at their companies. Our interview today is with Joy Scharmen, Optimizely’s Director of DevOps. Tell us a little about yourself. I’m Joy, an engineering director here at Optimizely. Our team […]

Tutorial: Get alerted when feature flags change, via AWS Lambda and Webhooks

Tutorial: Get alerted when feature flags change, via AWS Lambda and Webhooks

At Optimizely, we’re always looking for ways to eat our own dogfood. Once we added feature flags to Optimizely Full Stack, we started adopting flags to remotely configure our own application. In the last few months, we’ve found this has been especially helpful for our end-to-end testing. Being able to toggle features on and off […]