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Powerful Feature Flags in Node Express Server


Feature flags allow you to slowly rollout a feature gradually rather than doing a risky big bang launch and are extremely helpful when used in a continuous integration and continuous delivery environment. At Optimizely, we commonly use feature flags to reduce the risk of complicated deploys like rolling out new APIs. However, building a feature […]

Powerful Feature Flags in React


Feature flags allow you to slowly rollout a feature gradually rather than doing a risky big bang launch and are extremely helpful when used in a continuous integration and continuous delivery environment. At Optimizely, we commonly use feature flags to reduce the risk of complicated deploys like rebuilding UI dashboards. However, building a feature flagging […]

Highlights: Swift SDK Beta, Improvements to Datafile Management, Decision Notification Listener Updates

This month, we’re excited to announce the release of our Swift SDK beta, major improvements to our Javascript SDK datafile management capabilities, and updates to the DECISION listener notification.   Release of Swift SDK 3.1.0 Beta The Optimizely X iOS Swift SDK 3.1.0-beta is written completely in Swift and uses all of its native types and […]

Stop Launching.
Start Rolling Out.

Stop Launching. <br/> Start Rolling Out.

Splashy, big-bang launches were once the most common way software companies released new software. Product and engineering worked tirelessly to get a new product or feature ready while marketing and PR feverishly prepped launch materials. They often even put together extravagant launch parties to celebrate the occasion. But for every successful big bang launch, there […]

An Interview with Emily Nakashima, Honeycomb, on Building a Test and Learn Culture within Engineering Organizations

An Interview with Emily Nakashima, Honeycomb, on Building a Test and Learn Culture within Engineering Organizations

Emily will be speaking at Test and Learn: The Product Experimentation Virtual Summit, a free half-day virtual event for product managers, data scientists, engineers, and designers to dive deep into the intersection of insights-driven product development and agile software delivery. Save your seat to listen to Emily and other product and engineering leaders on how […]

Building a Modern Marketing Stack at Optimizely: Personalization & Extensions

Building a Modern Marketing Stack at Optimizely: Personalization & Extensions

This is the second part in a 4-part series about how Optimizely has rearchitected our marketing stack to support experimentation and personalization. Read Part 1, Choosing a CMS. Our marketing team’s goal is to provide a website experience that helps each visitor understand how Optimizely can help them reach their business goals. Our hypothesis has […]