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Product Experimentation: What’s in it for Backend Developers? (Part 2)

Product Experimentation: What’s in it for Backend Developers? (Part 2)

An interview with Ali Rizvi about the value of flagging, gradually rolling out, and experimenting on the features your users can’t always see. Ever wonder how to leverage experimentation as a backend developer? Especially as it applies to features that don’t have a direct impact on your product’s UI? This post is part of a […]

3 Ways Engineering Teams are Shifting their Practices to Run More Product Experiments


3 Ways Engineering Teams are Shifting their Practices to Run More Product Experiments

Optimizely recently hosted our fifth annual customer conference, Opticon19, in San Francisco from September 11th – 13th. We kicked the conference off with Developer Night, an evening of lightning talks where leading experimenters share their tips and tricks.  In 2018, the big takeaways for developers in experimentation were managing experiments within your own repo, experimenting […]

Introducing Performance Edge: Making Web Experiments Run Blazingly Fast

Introducing Performance Edge: Making Web Experiments Run Blazingly Fast

Today, we’re excited to announce Performance Edge, a giant leap forward in experiment performance, available today in Early Access. Performance Edge makes experiments run faster by moving experiment processing from the browser to the edge (CDN). In our testing, we’ve seen web experiments using Performance Edge load in less than 50 milliseconds (faster than the […]

How to Manage Outdated Feature Flags


Not cleaning up feature flags can introduce risk to your code base. Learn how Feature Flag Removal Day can lead to better feature management. Feature flags (aka feature toggles) are a gold standard of agile software development and continuous integration for good reason: they help teams deliver new features to customers safely, and with better […]

Feature Flags: 3 Use Cases for your Development Cycle


Feature flags allow you to slowly rollout your feature gradually rather than doing a risky big bang launch and are extremely helpful when used in a continuous integration and continuous delivery environment. However, when integrating feature flags into your development cycle it can be difficult to know where to start. I’m Asa, Optimizely’s Developer Advocate. […]