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This is the second part in a 4-part series about how Optimizely has rearchitected our marketing stack to support experimentation and personalization. Read Part 1, Choosing a CMS. Our marketing team’s goal is to provide a website experience that helps each visitor understand how Optimizely can help them reach their business goals. Our hypothesis has […]
This is the first blog post in a 4-part series. Stay tuned for the next chapter, coming soon. Optimizely recently launched a refreshed visual design of the marketing website that showcases our new brand identity across several key areas of the site. While most people notice the visual changes to the website, in this blog […]
APIs are a great way to execute repeatable actions via code instead of the UI. They provide the benefit of reusing your code vs. repeating the same action over and over again in the UI. Product development teams use our Optimizely Full Stack product to reduce risk when rolling out features and run product experiments […]
One of my favorite developers used to tell me that he does robust testing on his code, but only in production. This may give some QA engineers a heart attack, but I’m here to share a little secret: at Optimizely, we test in production all the time. If you aren’t, you may be short-changing your […]
In a previous blog post, I announced the launch of Optimizely’s third Hack Reactor Scholarship and Internship program, and elaborated on why we continue to support it. Today, I’m thrilled to announce our three winners for 2018. We received more than 611 applications and interviewed eleven candidates. To everyone who applied: thank you. We are […]
Why Product Experimentation? Before I joined Optimizely, I worked at Microsoft on what was once the world’s leading internet browser, Internet Explorer. For those of us who have forgotten about this great browser, here’s a screenshot: As an engineer, I was tasked to work with a product manager on developing an algorithm for determining the […]
Creating a faster and more engaging site experience often requires tradeoffs between various revenue streams of the business. Can the increase in conversion from more engaged users more than offset any loss in ad revenue? It’s a bold bet that Realtor.com’s analytics and experimentation team set out to answer at the beginning of 2018. A […]
Welcome to the second installation of Ask an Experimenter, a new series where we interview experts about how they are building a culture of experimentation at their companies. Our interview today is with Joy Scharmen, Optimizely’s Director of DevOps. Tell us a little about yourself. I’m Joy, an engineering director here at Optimizely. Our team […]
Last week, we hosted our second annual Developer Night @ Opticon18, sponsored by Heap. Over 170 people showed up to listen to the lightning talks and watch the live demos. From experimenting on Alexa skills to integrating with analytics platforms, and integrating with other developer tools we covered a lot of ground. Read on for […]
At Optimizely, we’re always looking for ways to eat our own dogfood. Once we added feature flags to Optimizely Full Stack, we started adopting flags to remotely configure our own application. In the last few months, we’ve found this has been especially helpful for our end-to-end testing. Being able to toggle features on and off […]
