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Earlier this week, Optimizely’s Chief Product Officer Claire Vo and Jon Noronha, our VP of Product Management, presented via a live webinar on Optimizely’s vision for product development teams and previewed our upcoming roadmap. They explained how product development teams need to be able to balance velocity with proving value. Here are some of the […]
At Optimizely, we deploy a large amount of our code behind feature flags because it gives us the benefits of shortening our release cycle, perform A/B testing, and deploy code changes safer with rollouts. While feature flags (aka feature toggles) have helped us drive better products delivered more quickly, they tend to be very difficult […]
The National Retail Federation reported more than 189.6 million Americans shopped from Thanksgiving through Cyber Monday 2019. The survey found that 124 million people made purchases in stores while 142.2 million shopped online; demonstrating today’s seamless shopping world, 75.7 million participated in both. Given Optimizely’s partnership with retail online businesses, the Thanksgiving holiday is one […]
Feature flags allow you to slowly rollout a feature, rather than doing a risky big bang launch, and are extremely helpful when used in a continuous integration and continuous delivery environment. At Optimizely, we commonly use feature flags to reduce the risk of complicated deploys like rolling out new APIs. However, building a feature flagging […]
A future-proof way to deploy Full Stack and Rollouts as microservices in your stack Faster implementation of feature flagging and A/B testing across all of your teams Easier maintenance and monitoring with a single installation point Ensure governance and security with a consistent implementation across teams There is a big gap between building the “Hello […]
With great power comes great responsibility Feature flagging (also known as ‘toggles’) and experimentation are potent tools for product development teams and marketers to drive better outcomes, whether rolling out and testing new features, optimizing customer experiences, or improving marketing funnel performance. It is true, though, that for all the value these techniques provide, they […]
Web Performance Testing Tools and Tips Many organizations struggle with site load times and have yet to adopt the right measurement tools or processes to improve it. As the product manager for Optimizely Web, naturally, I’m passionate about web page performance because it’s a major influence on the user experience and your business goals. To […]
An interview with Ali Rizvi about the value of flagging, gradually rolling out, and experimenting on the features your users can’t always see. Ever wonder how to leverage experimentation as a backend developer? Especially as it applies to features that don’t have a direct impact on your product’s UI? This post is part of a […]
The marketing toolkit is ever expanding and chatbots are currently exploding, especially in the B2B space. Here at Optimizely we recently have begun using Drift chatbots. Like us, many companies today are using chatbots on their website as a way to engage in real-time with customers and prospects. This allows salespeople to connect faster, support […]
An interview with Tech Lead, Frank Hu about the benefits of experimenting on the features your users can’t see. Here at Optimizely, the Product and Engineering teams use experimentation in their daily workflows. It’s so tightly woven into the fabric of the organization that it can be easy to forget that experimentation isn’t top of […]
