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Tips & Tricks for Building Your Experimentation Program

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Developers

Articles by developers for developers about how to best make use of the Optimizely platform.

Embracing a Testing Culture

Embracing a Testing Culture

This post originally appeared on the Upside Travel Engineering Blog. Upside is the first online travel service built just for business travelers, particularly travelers from small and mid-sized companies that can’t access special pricing or quality customer service. We embrace the “Move Fast and Break Things” culture found at the big tech giants like Facebook, Amazon and Google. […]

Introducing Feature Management in Full Stack: Launch new features with confidence

Introducing Feature Management in Full Stack: Launch new features with confidence

Feature management will soon be available in Optimizely X Full Stack Implement feature flags for safe launches, gradually roll out new features, and experiment and iterate on the fly with variables Simplify product development by unifying experimentation and feature management in Optimizely, so you can minimize risk and prove impact As a product development team, […]

Improving Snippet Performance and Matching with 3rd Party Analytics

Today, we’re pleased to share a pair of new updates to the Optimizely JavaScript snippet which are launching in general availability: a more performant event logging endpoint (/events), and new JavaScript methods for event timing. /events Logging Endpoint: Better performance through batching Our customers care a lot about the performance impact of including our snippet […]

Scale your Experimentation Program with Optimizely’s REST API

When most people think of Optimizely, they picture a visual user interface: filling in forms to create experiments, dragging and dropping content to make variations, and clicking on buttons to track conversions. This visual interface is a great way to get started with experimentation, but what many users don’t realize is that it’s just scratching […]

Introducing Extensions – Helping Teams Collaborate Better

Introducing Extensions – Helping Teams Collaborate Better

No one wants to write code for one-off use cases. However, too often developers have to build one-off solutions to help a marketing team run a promotion or make a change to their marketing site.  We created extensions, reusable templates built using HTML, CSS and JavaScript, to help both technical and non-technical teams run experiments […]

Why Experiment Server-Side?

Why Experiment Server-Side?

Before joining Optimizely, I spent six years at Google working on the Search Quality Team.  Experimentation was a core tenet of our development process: every change to Google search results was A/B tested on a small fraction of users before launching to everyone.  During my time there we made thousands of improvements to Google’s search […]

Building Optimizely’s Developer Community


Building Optimizely’s Developer Community

Ever find yourself lost in aisle and bin numbers at an Ikea? Would it be easier to Venmo a co-worker via Slack? Want to send a selfie to the cloud? I’ve tried to solve some of these ‘problems’ while learning new technologies and educating developers. It’s always fun solving pain points by using an API […]

8 Things You Didn’t Know You Could Do With Optimizely

8 Things You Didn’t Know You Could Do With Optimizely

Optimizely gives us a strategic advantage when building and validating solutions for our clients. To date, we’ve used the platform to run hundreds and hundreds of tests. During this time, we’ve discovered that we can dramatically scale our strategic advantage by becoming more nuanced in how we craft and deploy Optimizely experiments.

Specifically, my Rocket Code colleagues and I have discovered eight core insights and workarounds that empower us to deliver some truly awesome e-commerce firepower. Collectively, these tips will help your Optimizely experiments run faster with fewer errors and more visibility into how users are interacting with the test variants.