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Get the latest Optimizely news, how-to’s, best practices, demo apps, and use cases. Topics we cover: progressive delivery, feature flags, experimentation, and testing in production. If you’re looking for documentation, check it out here.

Optimizely’s Vision for Product Development Teams

Optimizely’s Vision for Product Development Teams

Earlier this week, Optimizely’s Chief Product Officer Claire Vo and Jon Noronha, our VP of Product Management, presented via a live webinar on Optimizely’s vision for product development teams and previewed our upcoming roadmap.  They explained how product development teams need to be able to balance velocity with proving value. Here are some of the […]

How to Write Automation Tests for Feature Flags with Cypress.io and Selenium

At Optimizely, we deploy a large amount of our code behind feature flags because it gives us the benefits of shortening our release cycle, perform A/B testing, and deploy code changes safer with rollouts. While feature flags (aka feature toggles) have helped us drive better products delivered more quickly, they tend to be very difficult […]

Handling the Scale of Black Friday and Cyber Monday at Optimizely

The National Retail Federation reported more than 189.6 million Americans shopped from Thanksgiving through Cyber Monday 2019. The survey found that 124 million people made purchases in stores while 142.2 million shopped online; demonstrating today’s seamless shopping world, 75.7 million participated in both. Given Optimizely’s partnership with retail online businesses, the Thanksgiving holiday is one […]

Powerful Feature Flags in Swift + iOS

Powerful Feature Flags in Swift + iOS

Feature flags allow you to slowly rollout a feature, rather than doing a risky big bang launch, and are extremely helpful when used in a continuous integration and continuous delivery environment. At Optimizely, we commonly use feature flags to reduce the risk of complicated deploys like rolling out new APIs. However, building a feature flagging […]

Introducing Optimizely Agent: Scale Feature Delivery and Testing Across Service-Oriented Architectures

Introducing Optimizely Agent: Scale Feature Delivery and Testing Across Service-Oriented Architectures

A future-proof way to deploy Full Stack and Rollouts as microservices in your stack  Faster implementation of feature flagging and A/B testing across all of your teams Easier maintenance and monitoring with a single installation point Ensure governance and security with a consistent implementation across teams There is a big gap between building the “Hello […]

Change history helps you keep track of your feature flags and experiments

With great power comes great responsibility Feature flagging (also known as ‘toggles’) and experimentation are potent tools for product development teams and marketers to drive better outcomes, whether rolling out and testing new features, optimizing customer experiences, or improving marketing funnel performance. It is true, though, that for all the value these techniques provide, they […]

Product experimentation: what’s in it for backend developers? (part 2)

Product experimentation: what’s in it for backend developers? (part 2)

An interview with Ali Rizvi about the value of flagging, gradually rolling out, and experimenting on the features your users can’t always see. Ever wonder how to leverage experimentation as a backend developer? Especially as it applies to features that don’t have a direct impact on your product’s UI? This post is part of a […]

Increase ROI from Drift Chatbots with Experimentation: A Step-by-Step Guide

Increase ROI from Drift Chatbots with Experimentation: A Step-by-Step Guide

The marketing toolkit is ever expanding and chatbots are currently exploding, especially in the B2B space. Here at Optimizely we recently have begun using Drift chatbots. Like us, many companies today are using chatbots on their website as a way to engage in real-time with customers and prospects. This allows salespeople to connect faster, support […]