When most people think of Optimizely, they picture a visual user interface: filling in forms to create experiments, dragging and dropping content to make variations, and clicking on buttons to track conversions. This visual interface is a great way to get started with experimentation, but what many users don’t realize is that it’s just scratching […]
Before joining Optimizely, I spent six years at Google working on the Search Quality Team. Experimentation was a core tenet of our development process: every change to Google search results was A/B tested on a small fraction of users before launching to everyone. During my time there we made thousands of improvements to Google’s search […]
Ever find yourself lost in aisle and bin numbers at an Ikea? Would it be easier to Venmo a co-worker via Slack? Want to send a selfie to the cloud? I’ve tried to solve some of these ‘problems’ while learning new technologies and educating developers. It’s always fun solving pain points by using an API […]
Optimizely gives us a strategic advantage when building and validating solutions for our clients. To date, we’ve used the platform to run hundreds and hundreds of tests. During this time, we’ve discovered that we can dramatically scale our strategic advantage by becoming more nuanced in how we craft and deploy Optimizely experiments.
Specifically, my Rocket Code colleagues and I have discovered eight core insights and workarounds that empower us to deliver some truly awesome e-commerce firepower. Collectively, these tips will help your Optimizely experiments run faster with fewer errors and more visibility into how users are interacting with the test variants.
For me, becoming an engineer always seemed as natural as aspiring to be a doctor, a teacher, or a lawyer. But when I joined the workforce I realized that both my educational and professional paths are hardly the norm for most female engineers; I have been incredibly lucky.
To encourage and empower women with a passion for coding to pursue their professional dreams, Optimizely and Hack Reactor created “I/Own It”, a program that gives aspiring women technologists the chance to win a full scholarship to attend Hack Reactor, work closely with a mentor from Optimizely, and start a paid internship with Optimizely after graduating.
Have you ever wondered how to get more engagement with your social media posts? What about whether there is a special hour or day when your friends are more likely to be online? Well, I’ve asked myself the same questions, and I’ve finally found the answer. More precisely, I’ve built a solution to answer these questions and open sourced the script I used so you can use it to understand your own set of friends.
Partnerships are absolutely crucial to what we do at Optimizely. From the technology partners that let our customers integrate Optimizely experiments with data from other software, to the solutions partners who provide training, strategy, and technical expertise to make our customers successful, we are deeply invested in building a best-in-class partnership ecosystem. I am thrilled to share news about enhancements to the Solutions and Technology Partner programs as well as a new Developer site.
On November 18th, 2014, we publicly released Optimizely’s iOS editor. Before we launched, there was one problem the whole team rallied behind to fix: we weren’t proud of the product. To fix this issue, we went beyond a Minimum Viable Product (MVP) to an MVPP—the Minimum Viable Product we’re Proud of.
This is the story of how we pulled this off, what we learned along the way, and product development tips to help you ship great products, from the perspective of someone who just did it.
Employees at extremely fast growing companies have an exciting opportunity to meet many smart, interesting new people. This also presents a challenge: memorizing their names. It might seem impossible after you reach a certain size and have multiple offices around the world. Maybe knowing everyone is unrealistic, but at least we can strive to match a name with a face.
During our last hack sprint, I thought, wouldn’t it be nice to have a tool that could help us recognize (and maybe even get to know) each other?