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Digital Experience Economy

Nike’s New CEO Choice Signals the Ever Increasing Value of Digital 

Nike’s New CEO Choice Signals the Ever Increasing Value of Digital 

On Tuesday Nike announced that longtime CEO Mark Parker, who had overseen tremendous growth and helped fuel digital innovation, would be stepping down and replaced by John Donohoe, CEO of ServiceNow and former CEO of eBay. Though Nike’s Parker was forward thinking in shifting how the company operated as evidenced by this statement in 2017, […]

Building a Culture of Experimentation with Kelley Blue Book and Autotrader

Building a Culture of Experimentation with Kelley Blue Book and Autotrader

One of the highlights from Opticon19 last week was the participation of the Cox Automotive team. I’m a regular user of both Autotrader and Kelley Blue Book and have benefited first hand from the investments that Cox has made in its digital experience. The team participated in two sessions. First, we got insights from Frances […]

Thriving in Today’s Digital Experience Economy

Thriving in Today’s Digital Experience Economy

Over the last ten years, an explosion in bandwidth, advances in technology, and availability of smart devices have led to a wildly changing digital landscape. Where once we owned CDs and DVDs; now we subscribe to Spotify and Netflix. Merchandise purchased onsite at big-box retailers; now arrives in our homes and offices from Amazon. We […]