Download our FREE ebook of 43 A/B testing case studies from the world's leading companies for test ideas and inspiration. Download Now

Optimizely Blog

Tips & Tricks for Building Your Experimentation Program

digital personalization

How to overcome digital personalization challenges in healthcare

How to overcome digital personalization challenges in healthcare

The ability for healthcare providers to deliver personalized content across digital platforms has been a challenge since before digital personalization was a thing. HIPAA outlines what data is considered Protected Health Information (PHI), including name, address and more. (For further information on PHI, check out this article from the HIPAA Journal). HIPAA requires covered entities […]