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Display Advertising

Best practices and case studies on how to improve your display advertising campaigns through A/B testing and optimization. Learn how top media companies are approaching ad placement, improving ad clickthrough rates, and increasing their ad viewability.

‘Tis the Season – to Make Sure Your Retargeting is Holiday-Ready

‘Tis the Season – to Make Sure Your Retargeting is Holiday-Ready

This is a guest post from Jonathan Lau, content and marketing manager at AdRoll, a leading retargeting platform. It’s go time for marketers! While customers are busy wading through department stores bursting with decorations or beginning to research potential present ideas for grandma online, marketers are executing strategy carefully-devised many months ago. A marketer’s preparation […]