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E-commerce

E-commerce focused articles on topics like shopping chart abandonment, checkout funnel optimization, product page optimization.

Online Shopping Trends – Europe 2016 [Infographic]

Online Shopping Trends – Europe 2016 [Infographic]

Why retailers need to focus on the online user experience Ecommerce is the fastest growing retail market in Europe and with growth expected to reach £215.38 billion in 2017, it is becoming pivotal for online brands to keep their customers engaged throughout the entire shopping experience. Optimizely recently conducted a survey of over 3,500 consumers […]

How an Online-First Model for Retailers’ New Initiatives Drives Down Costs and Reduces Risk

How an Online-First Model for Retailers’ New Initiatives Drives Down Costs and Reduces Risk

In an increasingly challenging and fast-moving retail environment, organizations are looking for every opportunity to reduce cost and risk while improving the end-to-end customer experience.

Given the disruption created by online pure players, how can traditional retailers maximize the value of the multi-channel model of customer engagement and also gain new levels of agility and innovation, from introducing new products through to marketing?

3 Optimization Trends from Optimizely Retail Customers


3 Optimization Trends from Optimizely Retail Customers

As the Senior Retail Customer Success Manager at Optimizely, it’s my job to understand what is most impactful to my clients’ businesses and how to achieve their goals. Through working with many brands on their e-commerce sites, I’ve seen first-hand how companies are staying on their toes in the evolving marketplace and growing revenue as a result: by optimizing all aspects of their site through testing and personalizing.

30 Ways to Increase Ecommerce Conversion [Infographic]


30 Ways to Increase Ecommerce Conversion [Infographic]

The average consumer visiting a website has an attention span of 8 seconds. Put another way, you have 8 seconds to capture someone’s attention when they land on site. Besides compelling content, great photography and snappy headlines, there are a number of other factors that contribute to the rate at which your site converts browsers into buyers. In this infographic, we share 30 ideas to increase your retail store’s e-commerce conversion rate by removing friction from key areas like landing pages, homepage and checkout funnel.

How 5 Retailers Increased Online Sales Through Optimization

How 5 Retailers Increased Online Sales Through Optimization

Ever-changing consumer preferences and online shopping behaviors present a challenge that many leading retail businesses are tackling with optimization strategies.

In light of today’s kick-off at eTail West, we’re sharing 5 retail case studies from Revolve, Sony, Trunk Club, Blu Dot, and Smartwool that reveal how retailers are using Optimizely to increase revenue and e-commerce conversion rate.