Keep Your Development Trains Running Through the Holiday Code Freeze

Keep Your Development Trains Running Through the Holiday Code Freeze

With Black Friday and Cyber Monday just about one month away, your company may already have started the season’s annual deployment freeze. The deployment freeze is a common strategy that’s used to mitigate risk during a window of time. It’s typically used during the holiday season to ensure that sites and services have 100% uptime […]

Accenture thinks conversion optimization may be hurting your business

At Opticon 2018, Matty Wishnow from Accenture Interactive gave our audience a surprising perspective on CRO. We think his message and advice is so important that we’ve asked him to share his perspective with the world during tomorrow’s “New Principles for Digital Experiences That Perform” webinar.  Wishnow co-founded the digital optimization firm Clearhead, which Accenture […]

Through Self-Hosting Optimizely Casper Improves Site Performance by 36%

Through Self-Hosting Optimizely Casper Improves Site Performance by 36%

In this post by customer Kyle Rush, VP of Engineering at Casper and former Deputy CTO on the Hillary For America campaign, we can see firsthand how his team dramatically improved the site performance of casper.com. Using a new recommendation from Optimizely that encourages more flexible implementation options for customers through Optimizely Web, Rush and […]

How Early Adopters are Seeing Big Experimentation Impact


How Early Adopters are Seeing Big Experimentation Impact

Measuring the true influence of your marketing initiatives on business growth has always been a tricky undertaking, especially in today’s multi-touch, hyper-competitive, lightning-paced digital marketplace. However, the practice of experimentation has become increasingly valuable in helping companies to solve this dilemma by allowing them to test, iterate, and ultimately double-down on the tactics that are […]

Online Shopping Trends – Europe 2016 [Infographic]

Online Shopping Trends – Europe 2016 [Infographic]

Why retailers need to focus on the online user experience Ecommerce is the fastest growing retail market in Europe and with growth expected to reach £215.38 billion in 2017, it is becoming pivotal for online brands to keep their customers engaged throughout the entire shopping experience. Optimizely recently conducted a survey of over 3,500 consumers […]