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E-commerce

E-commerce focused articles on topics like shopping chart abandonment, checkout funnel optimization, product page optimization.

How an Online-First Model for Retailers’ New Initiatives Drives Down Costs and Reduces Risk

How an Online-First Model for Retailers’ New Initiatives Drives Down Costs and Reduces Risk

In an increasingly challenging and fast-moving retail environment, organizations are looking for every opportunity to reduce cost and risk while improving the end-to-end customer experience.

Given the disruption created by online pure players, how can traditional retailers maximize the value of the multi-channel model of customer engagement and also gain new levels of agility and innovation, from introducing new products through to marketing?

3 Optimization Trends from Optimizely Retail Customers


3 Optimization Trends from Optimizely Retail Customers

As the Senior Retail Customer Success Manager at Optimizely, it’s my job to understand what is most impactful to my clients’ businesses and how to achieve their goals. Through working with many brands on their e-commerce sites, I’ve seen first-hand how companies are staying on their toes in the evolving marketplace and growing revenue as a result: by optimizing all aspects of their site through testing and personalizing.

30 Ways to Increase Ecommerce Conversion [Infographic]


30 Ways to Increase Ecommerce Conversion [Infographic]

The average consumer visiting a website has an attention span of 8 seconds. Put another way, you have 8 seconds to capture someone’s attention when they land on site. Besides compelling content, great photography and snappy headlines, there are a number of other factors that contribute to the rate at which your site converts browsers into buyers. In this infographic, we share 30 ideas to increase your retail store’s e-commerce conversion rate by removing friction from key areas like landing pages, homepage and checkout funnel.

How 5 Retailers Increased Online Sales Through Optimization

How 5 Retailers Increased Online Sales Through Optimization

Ever-changing consumer preferences and online shopping behaviors present a challenge that many leading retail businesses are tackling with optimization strategies.

In light of today’s kick-off at eTail West, we’re sharing 5 retail case studies from Revolve, Sony, Trunk Club, Blu Dot, and Smartwool that reveal how retailers are using Optimizely to increase revenue and e-commerce conversion rate.

4 Steps to Optimize Your E-commerce Referral Program


4 Steps to Optimize Your E-commerce Referral Program

If you’re running a successful e-commerce store, you’d already have staked out multiple marketing channels – email marketing, PPC ads, social media content, retargeting, YouTube videos. But have you considered running a referral program?

Let’s go through the process of optimizing a referral program to maximize profitability and brand awareness.

7 Black Friday & Cyber Monday E-commerce Optimization Tips

7 Black Friday & Cyber Monday E-commerce Optimization Tips

As every online retailer knows, Black Friday and Cyber Monday are two of the busiest shopping days of the year. Using A/B testing and CRO to improve your e-commerce site is the key to maximizing your sales during these retail holidays.

Here at Optimizely we have the opportunity to work with some of the top e-commerce companies in the world, including Sony, Microsoft, Asics, Trunk Club, and Spreadshirt. Over the years they have run hundreds of A/B tests on their sites to increase sales and conversions and they’ve shared many of their learnings & insights with us.

#optichat Recap: Optimizing Black Friday & Cyber Monday


The last weekend in November is the biggest shopping weekend of the year -hands down. The competition during this weekend is extremely high, and many retailers are unsure of how to optimize their customers’ experiences. We hosted a Twitter chat with online retail experts to discuss what retailers can do to capitalize on high traffic from Black Friday and Cyber Monday and what pitfalls they should avoid during the holiday shopping rush. Our guests included Linda Bustos, author of the new ecommerce blog, Ecommerce Illustrated and Get Elastic, the ecommerce blog operated by Elastic Path.

9 E-commerce Best Practices to Stand Out From a Saturated Market

9 E-commerce Best Practices to Stand Out From a Saturated Market

E-commerce is a challenging industry; a saturated market and mass availability of goods to consumers means that successfully capturing customers has become less about the products you offer and more about the experience you deliver to each user.

In this post, we’ll share tips sourced directly from our community of optimizers about how to best optimize your e-commerce experience for every funnel stage, across every device, taking into account both conversion best practices and design guidelines.

36 E-commerce Homepage Design Best Practices from the Experts

36 E-commerce Homepage Design Best Practices from the Experts

The homepage is often the highest traffic page on an ecommerce site. This single page is responsible for building trust, driving sales, and creating lifelong customers.

Creating an effective homepage can be a difficult task. If you have hundreds or thousands of products in dozens of categories, it can be difficult to put together a homepage that effectively showcases your products without being too overwhelming.

To help provide advice on the latest ecommerce homepage design best practices, we reached out to over a dozen experts in the ecommerce space who shared their best tips on how to create an effective homepage.