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E-commerce

E-commerce focused articles on topics like shopping cart abandonment, checkout funnel optimization, product page optimization.

How to Effectively Compete in the ‘Amazon Era’

Traditional brick-and-mortar retail stores are closing at a record pace thanks to what many are calling the ‘Amazon Effect’. The online retail giant has pushed the limits of what is possible when it comes to customer experience; delivering frictionless, fast, and personalized online shopping on a gargantuan scale. Much of what drives Amazon’s success is […]

How Early Adopters are Seeing Big Experimentation Impact


How Early Adopters are Seeing Big Experimentation Impact

Measuring the true influence of your marketing initiatives on business growth has always been a tricky undertaking, especially in today’s multi-touch, hyper-competitive, lightning-paced digital marketplace. However, the practice of experimentation has become increasingly valuable in helping companies to solve this dilemma by allowing them to test, iterate, and ultimately double-down on the tactics that are […]

Enhancing Optimizely X with PCI Compliance

Enhancing Optimizely X with PCI Compliance

The total volume of online transactions has grown at breakneck speed over the last decade, and is showing no signs of slowing down, as consumers increasingly purchase products, services and content on the web. In fact, it is estimated that there will be over 2 billion digital buyers worldwide by 2019. However, shopping-cart abandonment is […]

Online Shopping Trends – Europe 2016 [Infographic]

Online Shopping Trends – Europe 2016 [Infographic]

Why retailers need to focus on the online user experience Ecommerce is the fastest growing retail market in Europe and with growth expected to reach £215.38 billion in 2017, it is becoming pivotal for online brands to keep their customers engaged throughout the entire shopping experience. Optimizely recently conducted a survey of over 3,500 consumers […]

How an Online-First Model for Retailers’ New Initiatives Drives Down Costs and Reduces Risk

How an Online-First Model for Retailers’ New Initiatives Drives Down Costs and Reduces Risk

In an increasingly challenging and fast-moving retail environment, organizations are looking for every opportunity to reduce cost and risk while improving the end-to-end customer experience.

Given the disruption created by online pure players, how can traditional retailers maximize the value of the multi-channel model of customer engagement and also gain new levels of agility and innovation, from introducing new products through to marketing?