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E-commerce

E-commerce focused articles on topics like shopping cart abandonment, checkout funnel optimization, product page optimization.

How Online Surveys Helped Teespring Increase Conversion by 12.7%

How Online Surveys Helped Teespring Increase Conversion by 12.7%

Online survey tools are essential for collecting qualitative feedback from your visitors and users, coloring in the full picture of what you know about their behavior from website analytics. To determine whether you’re addressing their pain points, test changes to your checkout funnel informed by online survey feedback. Learn how Teespring diligently captured customer feedback to uncover a double-digit conversion increase from a straightforward change.

Trunk Club Increased Mobile App Conversions 43% By Adding This Step

Trunk Club Increased Mobile App Conversions 43% By Adding This Step

Mobile app optimization helps the Trunk Club team ensure that their app is efficient at converting browsers to customers, but it also helped them with an important discovery—finding the right customers to focus on, which means stylists can focus their attention on customers that are most likely to purchase clothing from their trunks.

7 Tips for Retailers to Personalize Their E-Commerce Strategy


7 Tips for Retailers to Personalize Their E-Commerce Strategy

The premiere event for the retail industry, Shop.org is just around the corner. If you are one of the 5,400 professionals attending this year, be prepared to embrace a lot of chatter and excitement around personalization, the lucrative practice of dynamically tailoring content and experiences to the wants and needs of your customers.

Here are 7 tips to help you translate what you know about your shoppers into revenue and long-term customer satisfaction.

Top 6 Ecommerce Pages to A/B Test By Win Rate [Infographic]


Top 6 Ecommerce Pages to A/B Test By Win Rate [Infographic]

Ecommerce A/B testing across your site involves various pages in your visitor flow, which can make it tough to know where to begin optimization. With Experiment Engine customers, we’ve seen specific page types achieve higher testing win rates than others, which make them candidates to prioritize for your own optimization roadmap. Check out the top 6 ecommerce pages to A/B test, […]

3 Tactics to Increase E-commerce Sales

3 Tactics to Increase E-commerce Sales

While low-cost retail leaders like Amazon dominate online retail, a race to the bottom can seem like the only way to keep up. After all, Time reports that Amazon owns 23% of online retail market share. The world of e-commerce is a hyper-competitive space.

A/B testing three key areas, pricing, product pages, and product recommendations is pivotal to stay competitive today. This blog post aims to get other online retailers caught up on these three aspects. Let’s jump into the specifics to see the impact optimization can have for online retailers.

Major Takeaways to Borrow from Popular E-commerce Stores Through Time (Part 2)

Major Takeaways to Borrow from Popular E-commerce Stores Through Time (Part 2)

Last week, we began taking a look at the changes of the top 30 e-commerce stores (21 to 30) over the past decade and more. This week, we continue with stores 11-20 and highlighting the practices they have implemented over time. Through evolution and iterative design, these stores continuously improve their sites and maintain great shopping experiences.

The Continuous Evolution of the Top 30 E-commerce Stores (Part 1)

E-commerce is always changing; e-tailers use meticulous testing to increase conversions and revenue year after year. A/B testing creates a superior online shopping experience that makes businesses more profitable while keeping up with users’ needs. Take a look at how sales have skyrocketed in the 2000s alone: And how it’s projected to continue: Baymard conducted […]