As every online retailer knows, Black Friday and Cyber Monday are two of the busiest shopping days of the year. Using A/B testing and CRO to improve your e-commerce site is the key to maximizing your sales during these retail holidays.
Here at Optimizely we have the opportunity to work with some of the top e-commerce companies in the world, including Sony, Microsoft, Asics, Trunk Club, and Spreadshirt. Over the years they have run hundreds of A/B tests on their sites to increase sales and conversions and they’ve shared many of their learnings & insights with us.
The last weekend in November is the biggest shopping weekend of the year -hands down. The competition during this weekend is extremely high, and many retailers are unsure of how to optimize their customers’ experiences. We hosted a Twitter chat with online retail experts to discuss what retailers can do to capitalize on high traffic from Black Friday and Cyber Monday and what pitfalls they should avoid during the holiday shopping rush. Our guests included Linda Bustos, author of the new ecommerce blog, Ecommerce Illustrated and Get Elastic, the ecommerce blog operated by Elastic Path.
E-commerce is a challenging industry; a saturated market and mass availability of goods to consumers means that successfully capturing customers has become less about the products you offer and more about the experience you deliver to each user.
In this post, we’ll share tips sourced directly from our community of optimizers about how to best optimize your e-commerce experience for every funnel stage, across every device, taking into account both conversion best practices and design guidelines.
The homepage is often the highest traffic page on an ecommerce site. This single page is responsible for building trust, driving sales, and creating lifelong customers.
Creating an effective homepage can be a difficult task. If you have hundreds or thousands of products in dozens of categories, it can be difficult to put together a homepage that effectively showcases your products without being too overwhelming.
To help provide advice on the latest ecommerce homepage design best practices, we reached out to over a dozen experts in the ecommerce space who shared their best tips on how to create an effective homepage.
Online survey tools are essential for collecting qualitative feedback from your visitors and users, coloring in the full picture of what you know about their behavior from website analytics. To determine whether you’re addressing their pain points, test changes to your checkout funnel informed by online survey feedback. Learn how Teespring diligently captured customer feedback to uncover a double-digit conversion increase from a straightforward change.
Mobile app optimization helps the Trunk Club team ensure that their app is efficient at converting browsers to customers, but it also helped them with an important discovery—finding the right customers to focus on, which means stylists can focus their attention on customers that are most likely to purchase clothing from their trunks.
The premiere event for the retail industry, Shop.org is just around the corner. If you are one of the 5,400 professionals attending this year, be prepared to embrace a lot of chatter and excitement around personalization, the lucrative practice of dynamically tailoring content and experiences to the wants and needs of your customers.
Here are 7 tips to help you translate what you know about your shoppers into revenue and long-term customer satisfaction.
Ecommerce A/B testing across your site involves various pages in your visitor flow, which can make it tough to know where to begin optimization. With Experiment Engine customers, we’ve seen specific page types achieve higher testing win rates than others, which make them candidates to prioritize for your own optimization roadmap. Check out the top 6 ecommerce pages to A/B test, […]
We’re very excited to be attending eTail East in Boston next week! Looking forward to connecting with many great ecommerce minds to talk A/B testing and optimization. We’re also excited to learn more about online retailers and check out the incredible selection of sessions this year. If you’re having trouble deciding how to take advantage […]
In this episode of Test & Tell, our CEO, Claire Vo, covers the necessary knowledge, resources, and process you need to start a testing program for your ecommerce business. She covers the qualifications your site needs to meet, tools and team members, a 9-step testing process, and how to continue its success within an organization. […]