E-commerce is a challenging industry; a saturated market and mass availability of goods to consumers means that successfully capturing customers has become less about the products you offer and more about the experience you deliver to each user.
In this post, we’ll share tips sourced directly from our community of optimizers about how to best optimize your e-commerce experience for every funnel stage, across every device, taking into account both conversion best practices and design guidelines.
The homepage is often the highest traffic page on an ecommerce site. This single page is responsible for building trust, driving sales, and creating lifelong customers.
Creating an effective homepage can be a difficult task. If you have hundreds or thousands of products in dozens of categories, it can be difficult to put together a homepage that effectively showcases your products without being too overwhelming.
To help provide advice on the latest ecommerce homepage design best practices, we reached out to over a dozen experts in the ecommerce space who shared their best tips on how to create an effective homepage.
Online survey tools are essential for collecting qualitative feedback from your visitors and users, coloring in the full picture of what you know about their behavior from website analytics. To determine whether you’re addressing their pain points, test changes to your checkout funnel informed by online survey feedback. Learn how Teespring diligently captured customer feedback to uncover a double-digit conversion increase from a straightforward change.
Mobile app optimization helps the Trunk Club team ensure that their app is efficient at converting browsers to customers, but it also helped them with an important discovery—finding the right customers to focus on, which means stylists can focus their attention on customers that are most likely to purchase clothing from their trunks.
The premiere event for the retail industry, Shop.org is just around the corner. If you are one of the 5,400 professionals attending this year, be prepared to embrace a lot of chatter and excitement around personalization, the lucrative practice of dynamically tailoring content and experiences to the wants and needs of your customers.
Here are 7 tips to help you translate what you know about your shoppers into revenue and long-term customer satisfaction.
Ecommerce A/B testing across your site involves various pages in your visitor flow, which can make it tough to know where to begin optimization. With Experiment Engine customers, we’ve seen specific page types achieve higher testing win rates than others, which make them candidates to prioritize for your own optimization roadmap. Check out the top 6 ecommerce pages to A/B test, […]
We’re very excited to be attending eTail East in Boston next week! Looking forward to connecting with many great ecommerce minds to talk A/B testing and optimization. We’re also excited to learn more about online retailers and check out the incredible selection of sessions this year. If you’re having trouble deciding how to take advantage […]
In this episode of Test & Tell, our CEO, Claire Vo, covers the necessary knowledge, resources, and process you need to start a testing program for your ecommerce business. She covers the qualifications your site needs to meet, tools and team members, a 9-step testing process, and how to continue its success within an organization. […]
While low-cost retail leaders like Amazon dominate online retail, a race to the bottom can seem like the only way to keep up. After all, Time reports that Amazon owns 23% of online retail market share. The world of e-commerce is a hyper-competitive space.
A/B testing three key areas, pricing, product pages, and product recommendations is pivotal to stay competitive today. This blog post aims to get other online retailers caught up on these three aspects. Let’s jump into the specifics to see the impact optimization can have for online retailers.
After analyzing stores 21 to 30 and 11-20, this week we uncover the top 10 e-commerce sites and their iterations in the past decade. We deconstruct changes and highlight major takeaways from all 30 stores. Learn from their experience and then apply continuous optimization to your own store to improve the shopping experience and increase revenue.