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E-commerce

E-commerce focused articles on topics like shopping cart abandonment, checkout funnel optimization, product page optimization.

Major Takeaways to Borrow from Popular E-commerce Stores Through Time (Part 2)

Major Takeaways to Borrow from Popular E-commerce Stores Through Time (Part 2)

Last week, we began taking a look at the changes of the top 30 e-commerce stores (21 to 30) over the past decade and more. This week, we continue with stores 11-20 and highlighting the practices they have implemented over time. Through evolution and iterative design, these stores continuously improve their sites and maintain great shopping experiences.

The Continuous Evolution of the Top 30 E-commerce Stores (Part 1)

E-commerce is always changing; e-tailers use meticulous testing to increase conversions and revenue year after year. A/B testing creates a superior online shopping experience that makes businesses more profitable while keeping up with users’ needs. Take a look at how sales have skyrocketed in the 2000s alone: And how it’s projected to continue: Baymard conducted […]

7 Tips to Reduce Shopping Cart Abandonment & Drive Users to Checkout

7 Tips to Reduce Shopping Cart Abandonment & Drive Users to Checkout

The customer journey seems long and complicated. So when a visitor arrives at your shopping cart, it’s important to encourage purchase completion. But there’s a problem – shopping cart abandonment rate is 67%. More than half of your users are likely to leave. Ecommerce companies are missing opportunities to increase sales because they’re not optimizing […]

13 Ecommerce Conversion Optimization Examples (2018 Case Studies)

13 Ecommerce Conversion Optimization Examples (2018 Case Studies)

Ideas for A/B tests can come from the darnedest places. But there’s nothing like case studies from other similar companies to get the hypothesis juices flowing. Here are 13 e-commerce conversion optimization case studies from Optimizely customers. Each one has a clear takeaway you can use as inspiration for your own test hypotheses. Scroll forth and grow that list of experiment ideas!

3 E-commerce Marketing Trends Buzzing at IRCE 2015


3 E-commerce Marketing Trends Buzzing at IRCE 2015

Internet Retailer Conference + Exhibit (IRCE) kicks off today with close to 10,000 people in attendance to learn and share best practices in online retail. To prepare for my time at the conference, I did my research on some of the most talked about trends in e-commerce today.

I’ll be attending sessions and asking attendees the big questions outlined in this blog post. Stayed tuned for Part II, where I’ll compile my findings. Stop by Optimizely at booth 765 if you’re at IRCE to discuss the trends and questions below.

Big Sales on Small Screens: 7 Mobile eCommerce Optimization Tips to Make Customers Buy

Big Sales on Small Screens: 7 Mobile eCommerce Optimization Tips to Make Customers Buy

Many companies optimize landing pages for desktop users, but the mobile experience has lagged behind. Mobile ecommerce conversion rates are typically much lower than their desktop counterparts:   While these rates could be a result of the way customers interact with phones, there is another reason. Many ecommerce sites haven’t adapted their pages properly for mobile, causing a poor shopping […]

21 Ideas to Increase Revenue From Your Online Store

21 Ideas to Increase Revenue From Your Online Store

The bad news: If you have an e-commerce website, mobile site, or mobile app, it’s likely that up to 72% of shoppers abandon their shopping cart before completing a purchase in your store.

The good news: This post (and a little optimization) will help you fix that.

Here at Optimizely, we work with a number of retail teams who are experimenting with new and unique ways to drive revenue from their online stores. I recently spoke with several of these retailers and others experts to learn about their successes and failures, and have combined my findings into our latest long read: The Ultimate Guide to Optimizing Your Online Store.

This post summarizes some of the test ideas retailers have found most impactful for optimizing the experience they deliver shoppers.

7 A/B Testing Ideas to Steal for Your Next E-commerce Conversion Experiment

7 A/B Testing Ideas to Steal for Your Next E-commerce Conversion Experiment

For companies with limited time and resources for A/B testing, it can be tempting to rely solely on “CRO best practices”. However, those practices may not apply exactly to every organization. For example, these variations are often expected to be guaranteed, effective changes, but will not always result in a win for every business: Orange […]

Holiday Shoppers Have Feelings Too

Holiday Shoppers Have Feelings Too

It’s that crazy time of year again. Black Friday and Cyber Monday are in the rear view, and the web is still buzzing with holiday shopping. For many online retailers, this means heavy site traffic and record sales. It also means a flood of additional customer data.

It’s easy to get laser focused on specific metrics and overlook the fact that behind all those graphs and charts is a customer with feelings and emotions. We have suggestions to help you avoid “metric tunnel vision” and keep your optimization efforts human.

The Evolution of Today’s Internet User (or How I Found My Holiday Party Dress)

The Evolution of Today’s Internet User (or How I Found My Holiday Party Dress)

Great news, guys. The search is over! I finally bought my dress for the annual Optimizely holiday party. I’ll spare you the details (but know that it’s super elegant and iconic and amazing). Instead, let’s talk about the shopping experience.

Remember the days of yore, when shopping consisted of a trip to the mall and that was that? Well folks, those days are over.