It’s that crazy time of year again. Black Friday and Cyber Monday are in the rear view, and the web is still buzzing with holiday shopping. For many online retailers, this means heavy site traffic and record sales. It also means a flood of additional customer data.
It’s easy to get laser focused on specific metrics and overlook the fact that behind all those graphs and charts is a customer with feelings and emotions. We have suggestions to help you avoid “metric tunnel vision” and keep your optimization efforts human.
Great news, guys. The search is over! I finally bought my dress for the annual Optimizely holiday party. I’ll spare you the details (but know that it’s super elegant and iconic and amazing). Instead, let’s talk about the shopping experience.
Remember the days of yore, when shopping consisted of a trip to the mall and that was that? Well folks, those days are over.
It’s only August but Christmas planning in the e-commerce world is in full throttle. If you’re in e-commerce, then you have 3 months left to nail down the user experience, fill up those email lists and make the checkout funnel as frictionless as possible before Christmas code lockdown arrives. You’ve probably experienced this on the web for years, but what about your iPhone apps?
Oasis is one veteran UK brand who will definitely be looking for a prosperous Christmas season, especially on mobile.
Testing a call to action is about as low as the low hanging fruit tests come, especially for an online retailer. Why? They appear on so many pages and are fundamental to the purchase path.
If you have not experimented with your call to action buttons already, then this story about how testing one call to action button drove a projected six figure revenue increase should persuade you to try.
VeggieTales wanted to systematically optimize the design of their entire site. They worked with BlueAcorn, an optimization agency that focuses mainly on e-commerce businesses, to run tests on their homepage, checkout page, product page, shopping cart, and mobile website.
These tests produced sitewide increases in revenue per visitor and conversion rate. Read more to see exactly what they tested.
Marketers who optimize their websites have a unique opportunity to customize their customers’ experiences. What customer segments could you be using to better target your experiments, and deliver a personalized experience for your visitors?