It’s only August but Christmas planning in the e-commerce world is in full throttle. If you’re in e-commerce, then you have 3 months left to nail down the user experience, fill up those email lists and make the checkout funnel as frictionless as possible before Christmas code lockdown arrives. You’ve probably experienced this on the web for years, but what about your iPhone apps?
Oasis is one veteran UK brand who will definitely be looking for a prosperous Christmas season, especially on mobile.
Testing a call to action is about as low as the low hanging fruit tests come, especially for an online retailer. Why? They appear on so many pages and are fundamental to the purchase path.
If you have not experimented with your call to action buttons already, then this story about how testing one call to action button drove a projected six figure revenue increase should persuade you to try.
VeggieTales wanted to systematically optimize the design of their entire site. They worked with BlueAcorn, an optimization agency that focuses mainly on e-commerce businesses, to run tests on their homepage, checkout page, product page, shopping cart, and mobile website.
These tests produced sitewide increases in revenue per visitor and conversion rate. Read more to see exactly what they tested.
Marketers who optimize their websites have a unique opportunity to customize their customers’ experiences. What customer segments could you be using to better target your experiments, and deliver a personalized experience for your visitors?
In a world where online shoppers are bombarded with options, one thing an online retailer can do to gain a competitive advantage is make it as easy as possible to buy their products.
The series of pages a shopper must complete to purchase the item—the checkout funnel—is the closest place to actual purchase event, and usually filled with friction. Improving the experience, and likelihood that a shopper will actually checkout is only possible through experimentation (aka split testing).