It’s not even Thanksgiving yet but Christmas decorations are already starting to pop up on shelves and banner ads everywhere. For online retailers, the oncoming holiday time means a steady increase in unique visitors and a huge opportunity to quickly iterate on website design that will make it as easy as possible for those visitors to buy something.
We have a slideshare deck and webinar recording with 10 ideas for tests that will keep on giving well after the holidays.
Insound has witnessed a fascinating shift in music buying behavior over the years. Around 2005, vinyl LPs started selling at a greater rate. By 2007 they were outselling CDs. By 2008, they accounted for the majority of all sales. As sales migrated to a new (old) format Clearhead hypothesized that the search algorithm—which had been the same for 15 years—could be optimized. They were right.
Insound came to us in a pinch. WIth just 2.5 weeks to drive results before holiday promotions launched, Insound asked my team at Clearhead to run a test to help patch a leaky checkout funnel. This test had to be 1. easy to implement and 2. high impact. Whoever says button tests are too simple to drive meaningful results might want to reconsider. Two words went a long way in this checkout funnel test on Insound.com. We put our money on “Almost Done”.
For online retailers, product images are paramount. Imagery must help make up for the fact that the buyer is sitting behind (or holding) a flat screen and cannot factor tactile experience into the purchase decision. Imagery possibilities can also be endless: Do you go with models or no models? 360-degree shots or static? Product videos? Which thumbnail is the best default? Experimenting with how products are displayed on your website is thus a very valuable and lucrative thing to A/B test.
Faster than an airplane, more powerful than a locomotive, impervious to bullets! Up in the sky – look! It’s a giant bird! It’s a plane! It’s an OPTIMIZELY TESTING HERO! Grab your cape and call up your sidekick, folks. Whether you’re an e-retailer preparing for the holiday season or an online publisher trying to increase […]
uSell.com is an online marketplace for customers to sell their smartphones and other used electronics. To gauge customer interest in selling new products to validate business expansion plan, the team at uSell ran an A/B test measuring conversions on electronics with addition of new products to sell. This is the story of that test, the […]
Our certified partners work with hundreds of e-commerce clients to optimize their websites on a regular basis. We asked them to share some tricks of the trade that can help move the needle on e-commerce sites – garnering more clicks, purchases, and revenue across the board.
Twas 5 months before Christmas, when all ‘cross the web, Ideas were stirring in retailers’ heads. Black Friday and Cyber Monday soon will be near, The time to start planning e-strategy is here. More traffic than ever will come to your site, When people start shopping for Christmas delights, So how can you make sure […]
SimCity 5 sold 1.1 million copies in the first two weeks of its launch in March 2013. 50% of sales were digital downloads. For EA, A/B testing was an integral to the release’s digital success. Here is the story of how the product team at Maxis, who managed SimCity’s release, used Optimizely to amplify sales.