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E-commerce

E-commerce focused articles on topics like shopping cart abandonment, checkout funnel optimization, product page optimization.

A/B Test Ideas for Online Retailers to Run NOW!

A/B Test Ideas for Online Retailers to Run NOW!

It’s not even Thanksgiving yet but Christmas decorations are already starting to pop up on shelves and banner ads everywhere. For online retailers, the oncoming holiday time means a steady increase in unique visitors and a huge opportunity to quickly iterate on website design that will make it as easy as possible for those visitors to buy something.

We have a slideshare deck and webinar recording with 10 ideas for tests that will keep on giving well after the holidays.

For Insound, Testing the 15-Year-Old Search Algorithm Drives 39% Lift

For Insound, Testing the 15-Year-Old Search Algorithm Drives 39% Lift

Insound has witnessed a fascinating shift in music buying behavior over the years. Around 2005, vinyl LPs started selling at a greater rate. By 2007 they were outselling CDs. By 2008, they accounted for the majority of all sales. As sales migrated to a new (old) format Clearhead hypothesized that the search algorithm—which had been the same for 15 years—could be optimized. They were right.

How 2 Words Lifted Insound’s Checkout Funnel Conversion to 54%

How 2 Words Lifted Insound’s Checkout Funnel Conversion to 54%

Insound came to us in a pinch. WIth just 2.5 weeks to drive results before holiday promotions launched, Insound asked my team at Clearhead to run a test to help patch a leaky checkout funnel. This test had to be 1. easy to implement and 2. high impact. Whoever says button tests are too simple to drive meaningful results might want to reconsider. Two words went a long way in this checkout funnel test on Insound.com. We put our money on “Almost Done”.

In Product Image Tests, A Wash is Sometimes a Win

In Product Image Tests, A Wash is Sometimes a Win

For online retailers, product images are paramount. Imagery must help make up for the fact that the buyer is sitting behind (or holding) a flat screen and cannot factor tactile experience into the purchase decision. Imagery possibilities can also be endless: Do you go with models or no models? 360-degree shots or static? Product videos? Which thumbnail is the best default? Experimenting with how products are displayed on your website is thus a very valuable and lucrative thing to A/B test.

Twas Five Months Before Christmas

Twas Five Months Before Christmas

Twas 5 months before Christmas, when all ‘cross the web, Ideas were stirring in retailers’ heads. Black Friday and Cyber Monday soon will be near, The time to start planning e-strategy is here. More traffic than ever will come to your site, When people start shopping for Christmas delights, So how can you make sure […]