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E-commerce

E-commerce focused articles on topics like shopping cart abandonment, checkout funnel optimization, product page optimization.

Just because you can…

Today’s guest blog is from Kyle Duford, Director of eCommerce at Chrome Industries. Previously, Kyle managed eCommerce at Speck. Growing up my Dad had a few choice catchphrases — mostly ones I can’t write here. “Life is like a big wheel, what goes around comes around,” he’d say at just the moment the young version […]

What exactly is a ‘conversion’? It’s up to you!

The goal of any A/B test is to compare two (or more) versions of a web page and see which version performs best. What “performs best” actually means is entirely up to you and depending on the test’s goals, it could mean any number of things. But however you define “performs best,” you’ll measure this […]

‘Tis the Season – to Make Sure Your Retargeting is Holiday-Ready

‘Tis the Season – to Make Sure Your Retargeting is Holiday-Ready

This is a guest post from Jonathan Lau, content and marketing manager at AdRoll, a leading retargeting platform. It’s go time for marketers! While customers are busy wading through department stores bursting with decorations or beginning to research potential present ideas for grandma online, marketers are executing strategy carefully-devised many months ago. A marketer’s preparation […]

Simple Image Test Increases Revenue 40% for ZAGG

Simple Image Test Increases Revenue 40% for ZAGG

Background ZAGG is one of the largest e-commerce sites for mobile electronic accessories. After success selling the invisibleSHIELD in 2006, ZAGG has grown with the industry into a leading online marketplace for mobile device accessories of all types. Challenge and Goals The product pages on ZAGG.com presently utilize three types of imagery for product display: […]

Dear E-Commerce Sites, A Traffic Spike is Approaching. You Better Be Testing.

The holiday season is around the corner, and most e-commerce websites will start to see the annual spike in site traffic.  Last year saw continued growth in online holiday shopping, especially for shoppers making purchases from mobile devices, and this season seems all too likely to surpass last year’s in holiday dollars spent online.  Are […]