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Events

There are many great events in the optimization space. Find out about upcoming events that are essential for optimization professionals and learn our key takeaways from past events.

3 Crucial Mind Flips for Creating Everyday, Everywhere, Every Person Experimentation

3 Crucial Mind Flips for Creating Everyday, Everywhere, Every Person Experimentation

To stay relevant at a time of relentless change its necessary for leaders to rely less on planning for what will come next and more on continuously experimenting with what could come next. Here to help you do that is Opticon Virtual Summit Keynote Speaker, Polly LaBarre. In her session Polly will provide you with rich stories […]

Prepare for Experimentation Excellence in 2017 with Opticon Virtual Summit


Prepare for Experimentation Excellence in 2017 with Opticon Virtual Summit

2017 is coming and so is Optimizely’s 3rd annual virtual event–Opticon Virtual Summit. Since we launched this event three years ago, it has become the world’s largest online gathering for experimentation and personalization. We are thrilled that this year Opticon Virtual Summit will host 15+ speakers across three tracks: Personalization, Experimentation Center of Excellence and […]

5 Steps to Running an Optimized Event-Specific Marketing Campaign

5 Steps to Running an Optimized Event-Specific Marketing Campaign

Running campaigns specific to time-sensitive or planned events are an effective product marketing and growth hacking tactic for two reasons. They’re an opportunity to drive high volumes of targeted traffic and they provide an ideal setting to run a/b tests on offers, messaging, images, colors, onboarding, and more.

Once you’ve identified your target events, follow these five steps for running a fully-optimized event-specific campaign to drive more traffic and conversions!

How To Optimize Your Experience at the 2016 Marketing Nation Summit


How To Optimize Your Experience at the 2016 Marketing Nation Summit

You probably don’t need convincing that it’s worth your while to attend Marketo’s 2016 Marketing Nation Summit taking place in Las Vegas May 9-12. After all, over 6,000 of the planet’s best marketers and industry thought leaders in one place for four days of learning, networking, and after-hours fun.

To make sure you don’t waste a moment of your time, or budget, we’ve curated a list of opportunities for networking, can’t-miss sessions and other happenings.

The Optimizely Virtual Experience: Be Prepared for Anything


The Optimizely Virtual Experience: Be Prepared for Anything

What will be the big trends in 2016? We can’t tell you, but if you know how to listen, your customers will. Optimizely is happy to announce the The Optimizely Virtual Experience: Fearlessly Optimize the Future of Your Business. Join us for an opportunity to hear how some of the most fearless business leaders use testing to stand out among the competition.

6 Lessons on Cultivating Diversity in Tech


6 Lessons on Cultivating Diversity in Tech

When I was in high school, I was very interested in becoming a software engineer. After discussing my dream with one of my favorite teachers, she told me I was “too social” to sit in front of a computer all day.

Fast forward a few years and I’m a software engineer at Optimizely. I recently hosted a panel on cultivating diversity in tech. Here are a few lessons and anecdotes that really resonated with me.

7 Tips for Retailers to Personalize Their E-Commerce Strategy


7 Tips for Retailers to Personalize Their E-Commerce Strategy

The premiere event for the retail industry, Shop.org is just around the corner. If you are one of the 5,400 professionals attending this year, be prepared to embrace a lot of chatter and excitement around personalization, the lucrative practice of dynamically tailoring content and experiences to the wants and needs of your customers.

Here are 7 tips to help you translate what you know about your shoppers into revenue and long-term customer satisfaction.

3 E-commerce Marketing Trends Buzzing at IRCE 2015


3 E-commerce Marketing Trends Buzzing at IRCE 2015

Internet Retailer Conference + Exhibit (IRCE) kicks off today with close to 10,000 people in attendance to learn and share best practices in online retail. To prepare for my time at the conference, I did my research on some of the most talked about trends in e-commerce today.

I’ll be attending sessions and asking attendees the big questions outlined in this blog post. Stayed tuned for Part II, where I’ll compile my findings. Stop by Optimizely at booth 765 if you’re at IRCE to discuss the trends and questions below.

International CRO Day 2015

International CRO Day 2015

Sign up to celebrate with Optimizely and thousands of digital marketers from around the world this Thursday at the first ever International CRO Day!

Optimizely is partnering with Unbounce, HubSport, WordStream and speakers from 40 other companies to share our best tips on conversion and experience optimization, and it’s all free of charge! If you’re a digital marketer, this is one event you don’t want to miss. Here are the ways that you can participate and the particular events we’re excited about.