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Tips & Tricks for Building Your Experimentation Program

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Events

There are many great events in the optimization space. Find out about upcoming events that are essential for optimization professionals and learn our key takeaways from past events.

Ashton Kutcher to Keynote Opticon19

Opticon19 is the largest gathering of Digital Experience Optimization and a must-attend conference for anyone looking to uplevel their experimentation, personalization, and optimization skill set. The conference is two full days of sessions, inspiring speakers and networking. We are excited to share that Ashton Kutcher, co-founder of Sound Ventures and co-founder of Thorn: Digital Defenders […]

Introducing Easy Event Tracking: the easier way to understand and optimize the customer journey

This year, according to data from the International Tele­communication Union (ITU), we will see over half of the world’s population connected to the online world. Digital consumers are now connected to the internet through a variety of devices and interfaces – from “old-world” PCs and handheld devices to modern-era voice assistants, wearables and AR/VR interfaces. This […]

6 Experimentation Secrets from Airbnb and Uber

Last week we hosted over 130 experimenters at Optimizely HQ in San Francisco for our first live event of the year. We were lucky enough to be joined by two brands — Airbnb and Uber — that have fundamentally changed the way we travel and get around today: Panelists Jami Schwartz, Head of Marketing, Airbnb for […]

Meetup: Building a culture of experimentation at Visa, Strava, and Tripping.com

Many of us look at top software companies and ask, “how can my company make decisions like Facebook, Amazon, Google, or Netflix?” Teams at these companies have implemented world-class technology platforms to enable every engineer, product manager, and data scientist to make decisions fueled by experimentation and backed by rigorous statistical analysis. But making experimentation […]

3 Crucial Mind Flips for Creating Everyday, Everywhere, Every Person Experimentation

3 Crucial Mind Flips for Creating Everyday, Everywhere, Every Person Experimentation

To stay relevant at a time of relentless change its necessary for leaders to rely less on planning for what will come next and more on continuously experimenting with what could come next. Here to help you do that is Opticon Virtual Summit Keynote Speaker, Polly LaBarre. In her session Polly will provide you with rich stories […]

Prepare for Experimentation Excellence in 2017 with Opticon Virtual Summit


Prepare for Experimentation Excellence in 2017 with Opticon Virtual Summit

2017 is coming and so is Optimizely’s 3rd annual virtual event–Opticon Virtual Summit. Since we launched this event three years ago, it has become the world’s largest online gathering for experimentation and personalization. We are thrilled that this year that the Virtual Summit will host 15+ speakers across three tracks: Personalization, Experimentation Center of Excellence […]

5 Steps to Running an Optimized Event-Specific Marketing Campaign

5 Steps to Running an Optimized Event-Specific Marketing Campaign

Running campaigns specific to time-sensitive or planned events are an effective product marketing and growth hacking tactic for two reasons. They’re an opportunity to drive high volumes of targeted traffic and they provide an ideal setting to run a/b tests on offers, messaging, images, colors, onboarding, and more.

Once you’ve identified your target events, follow these five steps for running a fully-optimized event-specific campaign to drive more traffic and conversions!

How To Optimize Your Experience at the 2016 Marketing Nation Summit


How To Optimize Your Experience at the 2016 Marketing Nation Summit

You probably don’t need convincing that it’s worth your while to attend Marketo’s 2016 Marketing Nation Summit taking place in Las Vegas May 9-12. After all, over 6,000 of the planet’s best marketers and industry thought leaders in one place for four days of learning, networking, and after-hours fun.

To make sure you don’t waste a moment of your time, or budget, we’ve curated a list of opportunities for networking, can’t-miss sessions and other happenings.

The Optimizely Virtual Experience: Be Prepared for Anything


The Optimizely Virtual Experience: Be Prepared for Anything

What will be the big trends in 2016? We can’t tell you, but if you know how to listen, your customers will. Optimizely is happy to announce the The Optimizely Virtual Experience: Fearlessly Optimize the Future of Your Business. Join us for an opportunity to hear how some of the most fearless business leaders use testing to stand out among the competition.