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Events

There are many great events in the optimization space. Find out about upcoming events that are essential for optimization professionals and learn our key takeaways from past events.

6 Lessons on Cultivating Diversity in Tech

6 Lessons on Cultivating Diversity in Tech

When I was in high school, I was very interested in becoming a software engineer. After discussing my dream with one of my favorite teachers, she told me I was “too social” to sit in front of a computer all day.

Fast forward a few years and I’m a software engineer at Optimizely. I recently hosted a panel on cultivating diversity in tech. Here are a few lessons and anecdotes that really resonated with me.

7 Tips for Retailers to Personalize Their E-Commerce Strategy


7 Tips for Retailers to Personalize Their E-Commerce Strategy

The premiere event for the retail industry, Shop.org is just around the corner. If you are one of the 5,400 professionals attending this year, be prepared to embrace a lot of chatter and excitement around personalization, the lucrative practice of dynamically tailoring content and experiences to the wants and needs of your customers.

Here are 7 tips to help you translate what you know about your shoppers into revenue and long-term customer satisfaction.

3 E-commerce Marketing Trends Buzzing at IRCE 2015


3 E-commerce Marketing Trends Buzzing at IRCE 2015

Internet Retailer Conference + Exhibit (IRCE) kicks off today with close to 10,000 people in attendance to learn and share best practices in online retail. To prepare for my time at the conference, I did my research on some of the most talked about trends in e-commerce today.

I’ll be attending sessions and asking attendees the big questions outlined in this blog post. Stayed tuned for Part II, where I’ll compile my findings. Stop by Optimizely at booth 765 if you’re at IRCE to discuss the trends and questions below.

International CRO Day 2015

International CRO Day 2015

Sign up to celebrate with Optimizely and thousands of digital marketers from around the world this Thursday at the first ever International CRO Day!

Optimizely is partnering with Unbounce, HubSport, WordStream and speakers from 40 other companies to share our best tips on conversion and experience optimization, and it’s all free of charge! If you’re a digital marketer, this is one event you don’t want to miss. Here are the ways that you can participate and the particular events we’re excited about.

A Guide to SXSW Interactive 2015 for Growth Marketers

A Guide to SXSW Interactive 2015 for Growth Marketers

South By Southwest is upon us. Everyone from robotics engineers to heads of optimization will descend on Austin, TX from March 13-March 16 to experience the Interactive portion of the festival. This year, Interactive offers more than 800 sessions. 800 over four days!

To make the decision-making process slightly easier for those of you attending, the marketing team at Optimizely combed through those 800 and selected 12 that we believe are most relevant to marketers focused on growing their businesses through data and testing.

Oli Gardner: A Man of Many Trades & Our Speaker at Optimizely Experience Chicago

Oli Gardner: A Man of Many Trades & Our Speaker at Optimizely Experience Chicago

Oli Gardner has probably seen and critiqued more landing pages than anyone on the Internet. He is widely respected and feared for gently telling it like it is when it comes to conversion optimization on landing pages. We invited him to speak at our upcoming roadshow in Chicago to do just this: call out ideas for improvement on landing pages of eager attendees live on stage.

We recently interviewed Oli to give you a preview of what he’s all about.

Optimizely’s Hittin’ the Road

Optimizely’s Hittin’ the Road

We are thrilled to announce that this summer, The Optimizely Experience is coming to a city near you.

What is The Optimizely Experience? Good question. After the success of OptiCon, our first customer conference held in San Francisco this past April, we realized just how excited our customers were to connect with us and each other in person.

Between July and September we’ll be hosting events in Seattle, Atlanta, Chicago, Los Angeles, New York, and Silicon Valley. Each event is free—yes, totally free to attend.

Feelin’ Like a Blimp? Fear Not. So Am I.


Feelin’ Like a Blimp? Fear Not. So Am I.

There are many things that have me feeling inflated today. You would think it’s the Thanksgiving dinner I had last week (and have continued to have in sandwich form since) or the non-stop family bonding time that has me feeling large. Turkey Day has certainly amplified my blimp-like state, but this feeling actually started about 2 weeks ago when I set out to plan a fearless high seas adventure with a group of inspiring co-workers.

How to Sponsor Any Conference for a Fraction of the Price


How to Sponsor Any Conference for a Fraction of the Price

Conferences and expos have long been a valuable tool in the arsenal of many marketers. Today, the world of conferences, sponsorships, booths, and beyond has grown to monumental proportions. But with so many opportunities to be involved in so many events, there is only so much budget and so little time.

In this post, we will show you how to create your own sponsorship category for less than a third of the price of a traditional sponsorship.