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Get It NowExperience optimization is the practice of improving the experience of the users on your website, mobile apps, and other touchpoints. Experience optimization encompasses concepts such as personalization, user experience optimization, and conversion rate optimization. Learn about how companies are using the Optimizely experience optimization platform to deliver better experiences to their users and grow their businesses.
![Online Shopping Trends – Europe 2016 [Infographic]](https://blog.optimizely.com/wp-content/uploads/2016/10/Shopper_Infographic_featuredImage-300x300.png)
Why retailers need to focus on the online user experience Ecommerce is the fastest growing retail market in Europe and with growth expected to reach £215.38 billion in 2017, it is becoming pivotal for online brands to keep their customers engaged throughout the entire shopping experience. Optimizely recently conducted a survey of over 3,500 consumers […]
At Opticon 2016, customer experience leaders convened in San Francisco to discuss what it means to be brave and experiment everywhere. Catch the highlights from the day and sign up to tune into the keynote live stream.
It’s no surprise that Account-Based Marketing (ABM) is the latest marketing trend to capture the interest and imagination of B2B marketers. Here’s how to examine the tactics of ABM in the context of your digital experience strategy.
The speed of digital economic change has created new challenges for the C-suite. How can a business mitigate the risk associated with new, essential online initiatives – from introducing changes to the look and feel of the website, adding new product lines, or managing seasonal events such as Black Friday? How can businesses achieve effective use of resources – both finance and people – in order to stay ahead of the competition? When C-level executive performance is increasingly measured in months rather than years, the speed and confidence in decision-making needs to improve, fast.
Email newsletters help your brand stay top of mind with your readers and customers. They bring people back to your site regularly and keep people engaged/informed on the topic you write about. In order to reap the benefits of a newsletter, people need to sign up to receive it. We have aggregated a list of ideas (some known, some hidden gems) to increase newsletter signups, optimize your email signup forms and emails, and ultimately grow your subscriber list.
One of the most iconic and frequently clicked buttons on the internet is getting a redesign. The Facebook like button that 1.6 billion users click more than 6 billion times per day is officially being replaced with six buttons to better capture the range of emotions we exhibit on Facebook — like, love wow, haha, angry, sad. If you’re thinking, OK…so what? think again, because this is huge. The way Facebook designed Reactions — their name for this new capability — demonstrates the magnitude of this change.
What’s the role of A/B testing and iterative, data-driven design in a website redesign process? Good question.
In this post, we want to give you a behind the scenes look into how we approached a full website redesign of Optimizely’s learning hub, the Optiverse, while using data to validate our decisions.
Today is an exciting day because we’ve secured $58 million in Series C funding, led by Index Ventures. I’m thrilled that Ilya Fushman, General Partner at Index Ventures, is joining Optimizely’s Board of Directors. He brings a wealth of experience to Optimizely and has plenty of thoughts on optimization.
For us, our customers, and our partners, this new round of funding represents an opportunity for Optimizely to focus on our long-term objectives of building products that will enable every company to provide their customers with the best possible experiences.
Last week, Forrester Research released the The Forrester Wave™: Online Testing Platforms, Q3 2015” (access requires subscription) and we’re very proud to announce what we believe is another key milestone in our quest to bring optimization to the world: among the eight online testing platforms that “matter most,” Optimizely is cited as a leader in this space.
To stay ahead of the competition, it’s important for marketing leaders to have an eye on trends that have the potential to accelerate—or disrupt—your business.
At Opticon 2015, Mary Hamilton, Managing Director of Accenture Technology Labs, shared a vision for the future that we’re excited to be a part of, one enhanced by sensors, supported by data, and automated to deliver a personalized, enriched customer experience.
How will these technology trends impact the strategies you use to engage your audience in the next 1-3 years? In this post, we’ll cover the top 3 trends we see impacting marketing and product innovators, and what it means for the next wave of optimization and personalization.
