Personalization. It seems like a simple concept, but doing personalization the right way is more than simply using someone’s name in an email. Personalization at its core is understanding audience behaviors to deliver the most relevant and – well – personalized experience possible to drive engagement. Think of disruptors like Netflix who have built their […]
Experience Optimization
Experience optimization is the practice of improving the experience of the users on your website, mobile apps, and other touchpoints. Experience optimization encompasses concepts such as personalization, user experience optimization, and conversion rate optimization. Learn about how companies are using the Optimizely experience optimization platform to deliver better experiences to their users and grow their businesses.
Thriving in Today’s Digital Experience Economy
Over the last ten years, an explosion in bandwidth, advances in technology, and availability of smart devices have led to a wildly changing digital landscape. Where once we owned CDs and DVDs; now we subscribe to Spotify and Netflix. Merchandise purchased onsite at big-box retailers; now arrives in our homes and offices from Amazon. We […]
Building a Modern Marketing Stack at Optimizely: Personalization & Extensions
This is the second part in a 4-part series about how Optimizely has rearchitected our marketing stack to support experimentation and personalization. Read Part 1, Choosing a CMS. Our marketing team’s goal is to provide a website experience that helps each visitor understand how Optimizely can help them reach their business goals. Our hypothesis has […]
Ask an Experimentation Expert: Why You Need an Executive Sponsor for Experimentation Program Success
As the Lead Strategy Consultant at Optimizely, I’m lucky to work with customers of differing levels of Experimentation program maturity, from customers who are just starting their program and getting their team in place to customers that never make a decision without experimenting first. My work focuses on building Experimentation methodologies with a company’s teams […]
6 Experimentation Secrets from Airbnb and Uber
Last week we hosted over 130 experimenters at Optimizely HQ in San Francisco for our first live event of the year. We were lucky enough to be joined by two brands — Airbnb and Uber — that have fundamentally changed the way we travel and get around today: Panelists Jami Schwartz, Head of Marketing, Airbnb for […]
Online Shopping Trends – Europe 2016 [Infographic]
![Online Shopping Trends – Europe 2016 [Infographic]](https://blog.optimizely.com/wp-content/uploads-webpc/uploads/2016/10/Shopper_Infographic_featuredImage-150x150.png.webp)
Why retailers need to focus on the online user experience Ecommerce is the fastest growing retail market in Europe and with growth expected to reach £215.38 billion in 2017, it is becoming pivotal for online brands to keep their customers engaged throughout the entire shopping experience. Optimizely recently conducted a survey of over 3,500 consumers […]
If Your Account-Based Marketing Strategy Isn’t Personalized, You’re Missing the Point
It’s no surprise that Account-Based Marketing (ABM) is the latest marketing trend to capture the interest and imagination of B2B marketers. Here’s how to examine the tactics of ABM in the context of your digital experience strategy.
Making Optimization a C-Level Priority
The speed of digital economic change has created new challenges for the C-suite. How can a business mitigate the risk associated with new, essential online initiatives – from introducing changes to the look and feel of the website, adding new product lines, or managing seasonal events such as Black Friday? How can businesses achieve effective use of resources – both finance and people – in order to stay ahead of the competition? When C-level executive performance is increasingly measured in months rather than years, the speed and confidence in decision-making needs to improve, fast.
Innovative Ways to Increase Newsletter Subscriptions (with examples)
Email newsletters help your brand stay top of mind with your readers and customers. They bring people back to your site regularly and keep people engaged/informed on the topic you write about. In order to reap the benefits of a newsletter, people need to sign up to receive it. We have aggregated a list of ideas (some known, some hidden gems) to increase newsletter signups, optimize your email signup forms and emails, and ultimately grow your subscriber list.
Why You Should Love the “Like” Button Redesign
One of the most iconic and frequently clicked buttons on the internet is getting a redesign. The Facebook like button that 1.6 billion users click more than 6 billion times per day is officially being replaced with six buttons to better capture the range of emotions we exhibit on Facebook — like, love wow, haha, angry, sad. If you’re thinking, OK…so what? think again, because this is huge. The way Facebook designed Reactions — their name for this new capability — demonstrates the magnitude of this change.
