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Experience Optimization

Experience optimization is the practice of improving the experience of the users on your website, mobile apps, and other touchpoints. Experience optimization encompasses concepts such as personalization, user experience optimization, and conversion rate optimization. Learn about how companies are using the Optimizely experience optimization platform to deliver better experiences to their users and grow their businesses.

Why You Should Love the “Like” Button Redesign


Why You Should Love the “Like” Button Redesign

One of the most iconic and frequently clicked buttons on the internet is getting a redesign. The Facebook like button that 1.6 billion users click more than 6 billion times per day is officially being replaced with six buttons to better capture the range of emotions we exhibit on Facebook — like, love wow, haha, angry, sad. If you’re thinking, OK…so what? think again, because this is huge. The way Facebook designed Reactions — their name for this new capability — demonstrates the magnitude of this change.

Optimizely Raises $58 Million to Optimize the World

Optimizely Raises $58 Million to Optimize the World

Today is an exciting day because we’ve secured $58 million in Series C funding, led by Index Ventures. I’m thrilled that Ilya Fushman, General Partner at Index Ventures, is joining Optimizely’s Board of Directors. He brings a wealth of experience to Optimizely and has plenty of thoughts on optimization.

For us, our customers, and our partners, this new round of funding represents an opportunity for Optimizely to focus on our long-term objectives of building products that will enable every company to provide their customers with the best possible experiences.

Optimizely Named Industry Leader in Online Testing

Optimizely Named Industry Leader in Online Testing

Last week, Forrester Research released the The Forrester Wave™: Online Testing Platforms, Q3 2015” (access requires subscription) and we’re very proud to announce what we believe is another key milestone in our quest to bring optimization to the world: among the eight online testing platforms that “matter most,” Optimizely is cited as a leader in this space.

3 Technology Trends That Are Transforming The Customer Experience

3 Technology Trends That Are Transforming The Customer Experience

To stay ahead of the competition, it’s important for marketing leaders to have an eye on trends that have the potential to accelerate—or disrupt—your business.

At Opticon 2015, Mary Hamilton, Managing Director of Accenture Technology Labs, shared a vision for the future that we’re excited to be a part of, one enhanced by sensors, supported by data, and automated to deliver a personalized, enriched customer experience.

How will these technology trends impact the strategies you use to engage your audience in the next 1-3 years? In this post, we’ll cover the top 3 trends we see impacting marketing and product innovators, and what it means for the next wave of optimization and personalization.

What’s In Your Marketing Technology Stack?

What’s In Your Marketing Technology Stack?

VPs from 99designs, Demandbase, and Hipmunk weigh in on how they structure their marketing technology stacks.

We’ll share their best practices for building a high-performing team and seamless marketing stack that enables them to deliver the best experience at every customer touchpoint. We’ll also cover how they measure success, and who they’re still hoping to add to their teams in the future.

The Best Advice Santa Will Ever Receive…from 1st Graders

The Best Advice Santa Will Ever Receive…from 1st Graders

Every year right around Christmas time, the students of Mrs. Kolstad’s 1st grade classroom write The Bear Facts: handwritten advice to Santa on everything from how to fit down chimneys to where to take Mrs. Claus on a date. And every year my mom sends me a copy of The Bear Facts hot off the press from Fargo, North Dakota.

So today, in the spirit of giving, we’d like to share an excerpt of their unfiltered advice. We hope you enjoy!

Key Elements of Delightful Connected Experiences Across Web and Mobile

Key Elements of Delightful Connected Experiences Across Web and Mobile

What do excellent experiences across web and mobile look like? They are consistent, seamless, available, and context specific across channels. As people move from web to mobile app, they are able to pick up where they left off. The company’s voice, tone and brand should be consistent whether a customer is using an app or laptop. The experience between platforms should be continuous.

This type of connectivity is an aspiration for many businesses, a goal that may seem unattainable due to technical constraints. Whether or not you can achieve this level of connectivity today, understanding the key elements and examples of great web to mobile experiences is a great place to start.

Q&A: Tips for Planning Your Cross-Device Marketing Strategy

Q&A: Tips for Planning Your Cross-Device Marketing Strategy

You’ve heard the phrase, “deliver the right message at the right time.” Today, marketers have another thing to get right: the environment.

The environment is the location where you as a marketer reach your customers, i.e. a customers’ smartphone, your brand’s website, or an email. There is magic in delivering the right message to the right customer, in just the right environment. Adam Marchick knows this well—he founded Kahuna, a mobile marketing automation platform because of it.

I interviewed Adam to learn more about engaging users across different devices in different environments.