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Experience Optimization

Experience optimization is the practice of improving the experience of the users on your website, mobile apps, and other touchpoints. Experience optimization encompasses concepts such as personalization, user experience optimization, and conversion rate optimization. Learn about how companies are using the Optimizely experience optimization platform to deliver better experiences to their users and grow their businesses.

The Experience Optimization Playbook: Get More From Your Digital Marketing [eBook]

The Experience Optimization Playbook: Get More From Your Digital Marketing [eBook]

Figuring out the right experiences to deliver customers is one of the most valuable questions any marketer can answer. Learn how to convert more visitors, more often with our free guide.

Inside, you’ll find infographics, worksheets, killer stats, and winning optimization strategies from companies like Google, Upworthy, HubSpot, Stanley Black & Decker, Movember, and more.

What Candy Land Can Teach You About Optimizing Mobile

What Candy Land Can Teach You About Optimizing Mobile

Remember the board game Candy Land? Sweet-toothed contestants traveled down a path of colored squares on their quest to reach the Candy Castle. If you were lucky, you landed on the Gumdrop Pass or Rainbow Trail – shortcuts that helped you bypass your opponents to reach the finish that much faster.  Draw the wrong card, […]