Experience optimization is the practice of improving the experience of the users on your website, mobile apps, and other touchpoints. Experience optimization encompasses concepts such as personalization, user experience optimization, and conversion rate optimization. Learn about how companies are using the Optimizely experience optimization platform to deliver better experiences to their users and grow their businesses.
Looking for buy-in from optimization skeptics within your org? We took the most common objections we hear about optimization and put them to the test, asking digital marketers from companies like Upworthy, Zendesk, and The Guardian what they have to say about them.
Remember the board game Candy Land? Sweet-toothed contestants traveled down a path of colored squares on their quest to reach the Candy Castle. If you were lucky, you landed on the Gumdrop Pass or Rainbow Trail – shortcuts that helped you bypass your opponents to reach the finish that much faster. Draw the wrong card, […]