Three years ago, we launched Experiment Engine with the aim to help teams Always Be Testing. Making continuous experimentation easy has been the singular focus of our team, and we’ve been lucky over the past few years to help some of the best brands in the world scale their testing programs. With that mission still very much […]
experiment engine
#AMA with Conversion Rate Optimization Legend: Peep Laja
Join us on Test & Tell next Monday, February 8th at 2:00 pm for an AMA with Conversion Rate Optimization Legend: Peep Laja. Test & Tell is a community of over 100 Conversion Rate Optimization professionals. Every month we feature industry experts in AMAs, our general discussion is filled with great conversation about A/B testing and […]
Top 8 Questions From An “Ask Me Anything” with EE CEO, Claire Vo
We recently launched our new CRO Slack community, Test & Tell, and already have amazing members participating. The group will also feature insightful programs such as AMAs with talented influencers in the optimization world. To join, head over and request an invite here. To kick off our first AMA, Experiment Engine CEO, Claire Vo, answered […]
Understand & Avoid Projection Bias To Increase Your Conversions
What you believe to be true and what is actually true may be two entirely different things. I can’t tell you how many times I have said the following when discussing conversion optimization and internet marketing in general: “If you get caught up in your own beliefs and think you’re always right, it’s likely you […]
ONA15 Sessions That Data-Driven Content Publishers Will Love
We’re on the road again! This time, the Experiment Engine team is excited to be making an appearance next week at ONA15 Los Angeles, a conferences hosted by the Online News Association. It looks to be an excellent event for publishers and we’re happy to see some great data-driven topics on the schedule. Drop by […]
5 Actions to Upgrade Your A/B Testing Into a Lead-Gen Machine [Slides]
![5 Actions to Upgrade Your A/B Testing Into a Lead-Gen Machine [Slides]](https://blog.optimizely.com/wp-content/uploads-webpc/uploads/2013/04/Screen-Shot-2013-04-30-at-1.00.54-AM-250x128.png.webp)
If you missed this year’s LeadsCon NY or couldn’t attend our advanced A/B testing session, don’t worry. Our CEO, Claire Vo, started off with a presentation that we’re now happy to share with everyone. I’m usually leery of sponsored workshops, but Experiment Engine had an excellent presentation. #leadscon — John Scott Smith (@JohnScottSmith) August 25, 2015 […]
Get Secrets from Top CRO Programs at the Experiment Engine Leadscon NY Panel
Experiment Engine Sponsored Workshop: Advanced Conversion Optimization – From Your FIrst Test to Producing Significant ROI Day 2, Tuesday, August 25th Time: 3:40PM-4:20PM Room: Sutton Parlor Center We can’t wait for LeadsCon NY next week! We’re especially excited because we’ll be hosting an advanced A/B testing & optimization panel with some very awesome guest speakers. […]
Top 6 Ecommerce Pages to A/B Test By Win Rate [Infographic]
Ecommerce A/B testing across your site involves various pages in your visitor flow, which can make it tough to know where to begin optimization. With Experiment Engine customers, we’ve seen specific page types achieve higher testing win rates than others, which make them candidates to prioritize for your own optimization roadmap. Check out the top 6 ecommerce pages to A/B test, […]
Secret Insights from the Top 30 E-Commerce Stores Over Time (Part 3)
After analyzing stores 21 to 30 and 11-20, this week we uncover the top 10 e-commerce sites and their iterations in the past decade. We deconstruct changes and highlight major takeaways from all 30 stores. Learn from their experience and then apply continuous optimization to your own store to improve the shopping experience and increase revenue.
9 Tips To Help You Run A/B Testing
Use quantitative and qualitative data to guide tests Before choosing which pages and elements to optimize, analyze the behavior of the users on your website using quantitative and qualitative data. Using quantitative data from Google Analytics, you can track which pages users are exiting before converting. Look for pages with a high exit rate or […]
