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Three years ago, we launched Experiment Engine with the aim to help teams Always Be Testing. Making continuous experimentation easy has been the singular focus of our team, and we’ve been lucky over the past few years to help some of the best brands in the world scale their testing programs. With that mission still very much […]
When William Sealy Gosset invented the A/B test more than a hundred years ago, he had no idea that he had created the perfect test for Internet businesses. The A/B Test dates back at least to 1908, when William Sealy Gosset, writing as “Student”, developed his t-test to identify the best barley for brewing beer […]
Peep Laja generously agreed to answer questions from the CRO experts in our Slack community Test & Tell. Peep studied IT in college (first job out of college was a developer), Peep worked as a professional fundraiser for 2.5 yrs for an international nonprofit, ran an SEO & PPC company, a SaaS company, did direct […]
Join us on Test & Tell next Monday, February 8th at 2:00 pm for an AMA with Conversion Rate Optimization Legend: Peep Laja. Test & Tell is a community of over 100 Conversion Rate Optimization professionals. Every month we feature industry experts in AMAs, our general discussion is filled with great conversation about A/B testing and […]
About Talia Wolf. Talia is a conversion optimization expert that focuses optimizing websites and customer journeys using emotional targeting, consumer psychology and behavioral data to generate more revenues, leads, engagement and sales . She is the Founder of Conversioner, a conversion optimization agency and Chief of growth at Banana Splash, a platform that helps every […]
We recently launched our new CRO Slack community, Test & Tell, and already have amazing members participating. The group will also feature insightful programs such as AMAs with talented influencers in the optimization world. To join, head over and request an invite here. To kick off our first AMA, Experiment Engine CEO, Claire Vo, answered […]
Every time visitors land on your ecommerce page, there are challenges, fears, and doubts that prevent them from confidently buying. Remove this friction by turning great customers into your best advocates using social proof. A/B testing social proof is a necessity in your optimization journey to finding the best ways to earn trust from users. What […]
What you believe to be true and what is actually true may be two entirely different things. I can’t tell you how many times I have said the following when discussing conversion optimization and internet marketing in general: “If you get caught up in your own beliefs and think you’re always right, it’s likely you […]
It’s a good time to be working in eCommerce. 2014 saw web sales grow by more than 15% from the previous year, yielding more than $300 billion in sales for the first time ever. That is a lot of conversions. However, while revenues continue to climb for most e-tailers, a frustrating trend has been lurking […]
One of the primary roadblocks of selling online is trust. If you gain the trust of your audience, you have a greater chance of making a sale. Conversely, if you swing and miss, you’ll be faced with an uphill battle. If you could improve your trust factor, how much impact would it have on your […]
