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7 Steps to Make A/B Testing Become a Revenue-Generating Optimization Program


7 Steps to Make A/B Testing Become a Revenue-Generating Optimization Program

Even though companies believe in data-driven approaches, many underutilize A/B testing by only running a few per year. While the occasional A/B test is a start, it’s not enough to repeatedly increase revenue and gain compounded conversion lifts. To optimize continuously, organizations must prioritize and invest in a true testing program. According to WhichTestWon, most […]

5 Hurdles Your Optimization Program Faces & Their Solutions


5 Hurdles Your Optimization Program Faces & Their Solutions

Almost 90% of companies see optimization as crucial to their digital strategy, with 72% of those companies finding success. But most companies are still not satisfied with their testing and believe they could be doing better: Improve your optimization and increase revenue by solving these five major program challenges: Irregular and Unprioritized Test Execution According […]

5 Actions to Upgrade Your A/B Testing Into a Lead-Gen Machine [Slides]


5 Actions to Upgrade Your A/B Testing Into a Lead-Gen Machine [Slides]

If you missed this year’s LeadsCon NY or couldn’t attend our advanced A/B testing session, don’t worry. Our CEO, Claire Vo, started off with a presentation that we’re now happy to share with everyone. I’m usually leery of sponsored workshops, but Experiment Engine had an excellent presentation. #leadscon — John Scott Smith (@JohnScottSmith) August 25, 2015 […]

Get Secrets from Top CRO Programs at the Experiment Engine Leadscon NY Panel


Get Secrets from Top CRO Programs at the Experiment Engine Leadscon NY Panel

Experiment Engine Sponsored Workshop: Advanced Conversion Optimization – From Your FIrst Test to Producing Significant ROI Day 2, Tuesday, August 25th Time: 3:40PM-4:20PM Room: Sutton Parlor Center We can’t wait for LeadsCon NY next week! We’re especially excited because we’ll be hosting an advanced A/B testing & optimization panel with some very awesome guest speakers. […]