Whether you’re a education, loan, or services site, your conversion goal is to get users to submit information that you can use or resell. Even when you’re offering info (quotes, estimates, or expert help) to trade for it, you need to continuously optimize your lead-gen site to drive users. With consistent testing, you’re able to […]
Ecommerce A/B testing across your site involves various pages in your visitor flow, which can make it tough to know where to begin optimization. With Experiment Engine customers, we’ve seen specific page types achieve higher testing win rates than others, which make them candidates to prioritize for your own optimization roadmap. Check out the top 6 ecommerce pages to A/B test, […]
We’re very excited to be attending eTail East in Boston next week! Looking forward to connecting with many great ecommerce minds to talk A/B testing and optimization. We’re also excited to learn more about online retailers and check out the incredible selection of sessions this year. If you’re having trouble deciding how to take advantage […]
In this episode of Test & Tell, our CEO, Claire Vo, covers the necessary knowledge, resources, and process you need to start a testing program for your ecommerce business. She covers the qualifications your site needs to meet, tools and team members, a 9-step testing process, and how to continue its success within an organization. […]
Publishing websites engage audiences with content aimed to keep users on the site longer, encourage users to read more pages, and turn users into loyal subscribers. To improve these sites, companies need to A/B test ways to enhance user interaction with the content. By optimizing, they’re able to maximize the influence of each article, photo, video, and more […]
Our CEO, Claire Vo, recently had the pleasure of speaking at this year’s Opticon, a premier optimization and A/B testing conference held by Optimizely with 1000+ attendees. Claire joined the “Powerful Integrations with Optimizely” session with speakers from FunnelEnvy, Lytics, and, of course, Optimizely. We’d like to thank Optimizely for hosting a wonderful event and inviting […]
Even though companies believe in data-driven approaches, many underutilize A/B testing by only running a few per year. While the occasional A/B test is a start, it’s not enough to repeatedly increase revenue and gain compounded conversion lifts. To optimize continuously, organizations must prioritize and invest in a true testing program. According to WhichTestWon, most […]
After analyzing stores 21 to 30 and 11-20, this week we uncover the top 10 e-commerce sites and their iterations in the past decade. We deconstruct changes and highlight major takeaways from all 30 stores. Learn from their experience and then apply continuous optimization to your own store to improve the shopping experience and increase revenue.
Last week, we began taking a look at the changes of the top 30 e-commerce stores (21 to 30) over the past decade and more. This week, we continue with stores 11-20 and highlighting the practices they have implemented over time. Through evolution and iterative design, these stores continuously improve their sites and maintain great shopping experiences.
E-commerce is always changing; e-tailers use meticulous testing to increase conversions and revenue year after year. A/B testing creates a superior online shopping experience that makes businesses more profitable while keeping up with users’ needs. Take a look at how sales have skyrocketed in the 2000s alone: And how it’s projected to continue: Baymard conducted […]