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Top 6 Ecommerce Pages to A/B Test By Win Rate [Infographic]


Top 6 Ecommerce Pages to A/B Test By Win Rate [Infographic]

Ecommerce A/B testing across your site involves various pages in your visitor flow, which can make it tough to know where to begin optimization. With Experiment Engine customers, we’ve seen specific page types achieve higher testing win rates than others, which make them candidates to prioritize for your own optimization roadmap. Check out the top 6 ecommerce pages to A/B test, […]

9 Tactics that All Content Publishers Need to A/B Test

9 Tactics that All Content Publishers Need to A/B Test

Publishing websites engage audiences with content aimed to keep users on the site longer, encourage users to read more pages, and turn users into loyal subscribers. To improve these sites, companies need to A/B test ways to enhance user interaction with the content. By optimizing, they’re able to maximize the influence of each article, photo, video, and more […]

Watch: Experiment Engine & Optimizely, a Powerful Integration (Opticon 2015)


Watch: Experiment Engine & Optimizely, a Powerful Integration (Opticon 2015)

Our CEO, Claire Vo, recently had the pleasure of speaking at this year’s Opticon, a premier optimization and A/B testing conference held by Optimizely with 1000+ attendees. Claire joined the “Powerful Integrations with Optimizely” session with speakers from FunnelEnvy, Lytics, and, of course, Optimizely. We’d like to thank Optimizely for hosting a wonderful event and inviting […]

How to Turn a Few A/B Tests Into a Revenue-Generating Optimization Program

How to Turn a Few A/B Tests Into a Revenue-Generating Optimization Program

Even though companies believe in data-driven approaches, many underutilize A/B testing by only running a few per year. While the occasional A/B test is a start, it’s not enough to repeatedly increase revenue and gain compounded conversion lifts. To optimize continuously, organizations must prioritize and invest in a true testing program. According to WhichTestWon, most […]

Major Takeaways to Borrow from Popular E-commerce Stores Through Time (Part 2)

Major Takeaways to Borrow from Popular E-commerce Stores Through Time (Part 2)

Last week, we began taking a look at the changes of the top 30 e-commerce stores (21 to 30) over the past decade and more. This week, we continue with stores 11-20 and highlighting the practices they have implemented over time. Through evolution and iterative design, these stores continuously improve their sites and maintain great shopping experiences.

The Continuous Evolution of the Top 30 E-commerce Stores (Part 1)

E-commerce is always changing; e-tailers use meticulous testing to increase conversions and revenue year after year. A/B testing creates a superior online shopping experience that makes businesses more profitable while keeping up with users’ needs. Take a look at how sales have skyrocketed in the 2000s alone: And how it’s projected to continue: Baymard conducted […]