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5 Hurdles Holding Back Optimization Programs & How to Solve Them

5 Hurdles Holding Back Optimization Programs & How to Solve Them

Almost 90% of companies see optimization as crucial to their digital strategy, with 72% of those companies finding success. But most companies are still not satisfied with their testing and believe they could be doing better: Improve your optimization and increase revenue by solving these five major program challenges: Irregular and Unprioritized Test Execution According […]

7 Tips to Reduce Shopping Cart Abandonment & Drive Users to Checkout

7 Tips to Reduce Shopping Cart Abandonment & Drive Users to Checkout

The customer journey seems long and complicated. So when a visitor arrives at your shopping cart, it’s important to encourage purchase completion. But there’s a problem – shopping cart abandonment rate is 67%. More than half of your users are likely to leave. Ecommerce companies are missing opportunities to increase sales because they’re not optimizing […]

6 Personalization Tactics to Optimize for a Unique Site Experience

6 Personalization Tactics to Optimize for a Unique Site Experience

When a visitor first lands on your page, they’re already providing insightful data about themselves. Consider factors like user identity, behavior, time of visit, referral source, location, device platform and more to personalize their experience to be more relevant. Use these personalization tips to create a unique visit: Personalize Language to Customer Journey Personalize the […]

6 Optimization Tips for Writing Valuable Copy That Converts

6 Optimization Tips for Writing Valuable Copy That Converts

Use words to persuade. Carefully write (and present) copy that resonates with visitors to create an improved user experience and increase conversions. Simply editing language to appeal to your customers often results in significant gains. But first, understand how your customers can be persuaded with words. These tips apply a conversion-driven approach to your copywriting: […]

7 Sure-Fire Tactics to Optimize Your Landing Page Like a CRO Expert

7 Sure-Fire Tactics to Optimize Your Landing Page Like a CRO Expert

Landing pages are essential for targeting specific audiences, improving SEO, and promoting campaigns. But lowering bounce rate and increasing conversions is a tough challenge. Here are some approaches to optimize your landing page like an expert and find conversion lifts: Segment Your Value Propositions Drive customers toward conversion with value props that list benefits specific […]

6 Ways To Increase Conversions With Urgency


6 Ways To Increase Conversions With Urgency

We are genetically programmed to procrastinate. Though many think the internet causes procrastination, it’s not a novel concept. Procrastination can be traced back to the ancient greeks with a famous quote from Marcus Aurelius. Think of all the years passed by in which you said to yourself. “I’ll do it tomorrow” and how the gods have […]

Big Sales on Small Screens: 7 Mobile eCommerce Optimization Tips to Make Customers Buy

Big Sales on Small Screens: 7 Mobile eCommerce Optimization Tips to Make Customers Buy

Many companies optimize landing pages for desktop users, but the mobile experience has lagged behind. Mobile ecommerce conversion rates are typically much lower than their desktop counterparts:   While these rates could be a result of the way customers interact with phones, there is another reason. Many ecommerce sites haven’t adapted their pages properly for mobile, causing a poor shopping […]

4 Ways to Achieve High ROI Using the Crowd


4 Ways to Achieve High ROI Using the Crowd

Every company wants to grow faster. But not every company has the resources to make this happen. Whether it’s a lack of time, expertise, or headcount, something is missing. Without the right resources, a company could consider: growing slower, hiring internally, getting a consultant, or using the crowd. Here are 4 instances the crowd helped […]