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Tips & Tricks for Building Your Experimentation Program

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Experimentation Culture

Experiment Ideas: Tactics and Templates for Consistent, High Quality Ideas

Experiment Ideas: Tactics and Templates for Consistent, High Quality Ideas

I’m Becca Bruggman, Optimizely’s Experimentation Program Manager. My job is to make sure we are “drinking our own champagne” and run a best-in-class experimentation program.  This is the fourth installment of a six-part series designed to help you run a best-in-class experimentation program. In the series we are covering everything you need to build your […]

Experiment Team Meeting: How to Run an Experiment Review Meeting that Elevates Hypothesis-Driven Thinking

Experiment Team Meeting: How to Run an Experiment Review Meeting that Elevates Hypothesis-Driven Thinking

I’m Becca Bruggman, Optimizely’s Experimentation Program Manager. My job is to make sure we are “drinking our own champagne” and run a best-in-class experimentation program.  This is the fourth installment of a six-part series designed to help you run a best-in-class experimentation program. In the series we are covering everything you need to build your […]

Scaling Experimentation: How to Build, Launch & QA High-Quality Experiments

I’m Becca Bruggman, Optimizely’s Experimentation Program Manager. My job is to make sure we are “drinking our own champagne” and run a best-in-class experimentation program.  This is the second installment of a six part series designed to help you run a best-in-class experimentation program. In this series we are covering everything you need to build […]

Nike’s New CEO Choice Signals the Ever Increasing Value of Digital 

Nike’s New CEO Choice Signals the Ever Increasing Value of Digital 

On Tuesday Nike announced that longtime CEO Mark Parker, who had overseen tremendous growth and helped fuel digital innovation, would be stepping down and replaced by John Donohoe, CEO of ServiceNow and former CEO of eBay. Though Nike’s Parker was forward thinking in shifting how the company operated as evidenced by this statement in 2017, […]

Building a Culture of Experimentation with Kelley Blue Book and Autotrader

Building a Culture of Experimentation with Kelley Blue Book and Autotrader

One of the highlights from Opticon19 last week was the participation of the Cox Automotive team. I’m a regular user of both Autotrader and Kelley Blue Book and have benefited first hand from the investments that Cox has made in its digital experience. The team participated in two sessions. First, we got insights from Frances […]

Opticon19 Day Two

Optimizely is all about our customers and day two kicked off with Jennifer Ruth, our VP of Customer Success  reaffirming how committed everyone at Optimizely is to making our customers successful. Case in point? Performance Edge was a direct answer to customer requests. Jeriad Zoghby, Managing Director & Global Head, Personalization & Media Optimization, shared […]

Building an Experimentation Program from the Ground Up: uShip’s Journey

Many companies are so daunted by the challenge of where to begin with experimentation, they never start. Here’s one customer story that may provide inspiration for individuals and teams out there who just need a little push. It’s hard to bring experimentation to a company that has no testing experts or existing experimentation culture. When […]

The Secret to Experimentation Program Success:Sharing Broadly

You did it. You’ve gotten buy in and you’re off to the races and running great experiments! Like a tree falling in the forest, however, if people don’t know about it – how will they remain  invested in your success and the success of the experiments? I’m  the Program Manager for Experimentation at Optimizely and […]