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Tips & Tricks for Building Your Experimentation Program

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Experimentation Culture

6 Key Insights from WiderFunnel’s “State of Experimentation Maturity 2018” Research Report

6 Key Insights from WiderFunnel’s “State of Experimentation Maturity 2018” Research Report

This content originally appeared on the WiderFunnel blog. The optimization industry has transformed over the past decade. Today, leading companies understand that experimentation is much bigger than A/B split testing on a landing page. The C-Suite at organizations like Amazon, Netflix, Google, Walmart, and Microsoft are leveraging experimentation as a foundational growth strategy, testing across the […]

Optimizely Program Management Now Generally Available

We are excited to announce that Optimizely Program Management in now generally available. Optimizely Program Management helps customers build, scale, and accelerate their experimentation programs. With Program Management, customers can increase the velocity of their experimentation programs by up to 5x. Today’s industry-leading companies take a different approach to building products and experiences than they […]

Meetup: Building a culture of experimentation at Visa, Strava, and Tripping.com

Many of us look at top software companies and ask, “how can my company make decisions like Facebook, Amazon, Google, or Netflix?” Teams at these companies have implemented world-class technology platforms to enable every engineer, product manager, and data scientist to make decisions fueled by experimentation and backed by rigorous statistical analysis. But making experimentation […]

Embracing a Testing Culture

Embracing a Testing Culture

This post originally appeared on the Upside Travel Engineering Blog. Upside is the first online travel service built just for business travelers, particularly travelers from small and mid-sized companies that can’t access special pricing or quality customer service. We embrace the “Move Fast and Break Things” culture found at the big tech giants like Facebook, Amazon and Google. […]

How to Effectively Compete in the ‘Amazon Era’

Traditional brick-and-mortar retail stores are closing at a record pace thanks to what many are calling the ‘Amazon Effect’. The online retail giant has pushed the limits of what is possible when it comes to customer experience; delivering frictionless, fast, and personalized online shopping on a gargantuan scale. Much of what drives Amazon’s success is […]

Making Experimentation Part of Your DNA

Making Experimentation Part of Your DNA

Your customers are connecting with your company across multiple touchpoints and expecting a lot more from these interactions than ever before. To stay competitive and relevant, you need to be able and willing to adapt quickly to customer expectations and industry trends. That means getting ahead of your customers’ needs and delivering memorable experiences. That’s […]

Volaris: Building an Optimization-Driven Company Culture

Volaris: Building an Optimization-Driven Company Culture

Volaris, an ultra low-cost airline based in Mexico City that transports an average of 15M travelers annually. Volaris’ commitment to customer service and the company’s deep understanding of their travelers’ needs distinguishes them from other airlines. However, being the second largest airline in the region, the company faces stiff competition from rival airlines looking to […]

Experimentation ROI Isn’t Just About Conversion Rate

Experimentation ROI Isn’t Just About Conversion Rate

Measuring success with experimentation isn’t just about increasing your conversion rate. Outside of the initial channel metrics such as increases or decreases in clickthroughs, content downloads or even associated leads generated, how do you assess the wider business impact of your testing practice?   We take a look at some of the less obvious but […]

4 Uncommon Conversion Rate Optimization Tips

4 Uncommon Conversion Rate Optimization Tips

If you’ve read a few articles on conversion optimization, you’ve read them all. That’s the way it seems, anyway. While the advice is usually on point (have a process, statistical significance does not equal validity, prioritize your tests so you don’t waste time/traffic on silly things), these things are common knowledge now. We recently put […]