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If there was a glass ceiling for experimentation, it would be scalability and measurement. One of the key challenges for experimenters lies in developing a strategy that will enable them to scale their optimization program and create the right metrics to effectively measure its success. The most innovative of organizations have multiple teams testing, […]
Welcome to the first installation of Ask an Experimenter, a new series where we interview experts about how they are building a culture of experimentation at their companies. Our first interview is with Claire Vo, Optimizely’s VP of Product. Tell us a little about yourself. I’m the VP of Product at Optimizely, overseeing our product […]
The countdown to Opticon18 is well underway and we’re only 33 days away from the digital experience optimization conference of the year. This year, we wanted to bring one lucky winner to Las Vegas to experience Opticon as a VIP and we’re thrilled to announce our winner today! Out of thousands of folks who entered […]
Many organizations are scrambling to boost their analytics capabilities and digitally transform their businesses. They are also under intense pressure to improve their innovation acumen in the quest to find the next breakthrough idea before anyone else does. But these aren’t the only paths to digital competitiveness. They can even cause companies to miss the […]
This content originally appeared on the WiderFunnel blog. The optimization industry has transformed over the past decade. Today, leading companies understand that experimentation is much bigger than A/B split testing on a landing page. The C-Suite at organizations like Amazon, Netflix, Google, Walmart, and Microsoft are leveraging experimentation as a foundational growth strategy, testing across the […]
Welcome to Digital Change Agents — a new webinar series from Optimizely. Tune in for an inside look at world-class experimentation teams. The marketer’s role is changing. And it’s changing fast. In an increasingly digital world where competition is fierce, it’s not enough to simply rely on hunches to drive us forward. We must replace […]
We are excited to announce that Optimizely Program Management in now generally available. Optimizely Program Management helps customers build, scale, and accelerate their experimentation programs. With Program Management, customers can increase the velocity of their experimentation programs by up to 5x. Today’s industry-leading companies take a different approach to building products and experiences than they […]
Many of us look at top software companies and ask, “how can my company make decisions like Facebook, Amazon, Google, or Netflix?” Teams at these companies have implemented world-class technology platforms to enable every engineer, product manager, and data scientist to make decisions fueled by experimentation and backed by rigorous statistical analysis. But making experimentation […]
This post originally appeared on the Upside Travel Engineering Blog. Upside is the first online travel service built just for business travelers, particularly travelers from small and mid-sized companies that can’t access special pricing or quality customer service. We embrace the “Move Fast and Break Things” culture found at the big tech giants like Facebook, Amazon and Google. […]
Traditional brick-and-mortar retail stores are closing at a record pace thanks to what many are calling the ‘Amazon Effect’. The online retail giant has pushed the limits of what is possible when it comes to customer experience; delivering frictionless, fast, and personalized online shopping on a gargantuan scale. Much of what drives Amazon’s success is […]
