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I’m Becca Bruggman, Optimizely’s Experimentation Program Manager. My job is to make sure we are “drinking our own champagne” and run a best-in-class experimentation program. This is the fourth installment of a six-part series designed to help you run a best-in-class experimentation program. In the series we are covering everything you need to build your […]
I’m Becca Bruggman, Optimizely’s Experimentation Program Manager. My job is to make sure we are “drinking our own champagne” and run a best-in-class experimentation program. This is the fourth installment of a six-part series designed to help you run a best-in-class experimentation program. In the series we are covering everything you need to build your […]
I’m Becca Bruggman, Optimizely’s Experimentation Program Manager. My job is to make sure we are “drinking our own champagne” and run a best-in-class experimentation program. This is the second installment of a six part series designed to help you run a best-in-class experimentation program. In this series we are covering everything you need to build […]
I can’t think of a more exciting time to be a part of Optimizely than right now. When Optimizely acquired my company Experiment Engine over two years ago, my goal was to help more companies embrace experimentation and make better decisions using the scientific method. I’ve had the opportunity since then to lead an amazing […]
On Tuesday Nike announced that longtime CEO Mark Parker, who had overseen tremendous growth and helped fuel digital innovation, would be stepping down and replaced by John Donohoe, CEO of ServiceNow and former CEO of eBay. Though Nike’s Parker was forward thinking in shifting how the company operated as evidenced by this statement in 2017, […]
One of the highlights from Opticon19 last week was the participation of the Cox Automotive team. I’m a regular user of both Autotrader and Kelley Blue Book and have benefited first hand from the investments that Cox has made in its digital experience. The team participated in two sessions. First, we got insights from Frances […]
Optimizely is all about our customers and day two kicked off with Jennifer Ruth, our VP of Customer Success reaffirming how committed everyone at Optimizely is to making our customers successful. Case in point? Performance Edge was a direct answer to customer requests. Jeriad Zoghby, Managing Director & Global Head, Personalization & Media Optimization, shared […]
Many companies are so daunted by the challenge of where to begin with experimentation, they never start. Here’s one customer story that may provide inspiration for individuals and teams out there who just need a little push. It’s hard to bring experimentation to a company that has no testing experts or existing experimentation culture. When […]
You did it. You’ve gotten buy in and you’re off to the races and running great experiments! Like a tree falling in the forest, however, if people don’t know about it – how will they remain invested in your success and the success of the experiments? I’m the Program Manager for Experimentation at Optimizely and […]
I recently joined Optimizely as the Head of Content. Having been on the advertising agency side of the universe, experimentation to date, had not been de rigeur for me. The bulk of my career has been as a ‘creative’ where ideas can over-index on ‘coolness’ vs. effectiveness, so the rigor and discipline of experimentation is […]
