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Tips & Tricks for Building Your Experimentation Program

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Experimentation Culture

Thriving in Today’s Digital Experience Economy

Thriving in Today’s Digital Experience Economy

Over the last ten years, an explosion in bandwidth, advances in technology, and availability of smart devices have led to a wildly changing digital landscape. Where once we owned CDs and DVDs; now we subscribe to Spotify and Netflix. Merchandise purchased onsite at big-box retailers; now arrives in our homes and offices from Amazon. We […]

6 Tactics to Make your Digital Experimentation Program More Visible

At any company, there is a lot going on at any one time. People are very focused on their own efforts and what’s immediately in front of them. Experimentation, like any large company program, requires ongoing efforts to make the work and the impact visible. Increased visibility for an experimentation program can often come down […]

How to Run an Experimentation Hypothesis Workshop with Your Design Team

When starting your program, you may not have built out your backlog of experimentation ideas just yet. Or you may need to fill your backlog with ideas from new parts of the organization. Maybe you’ve been really focused on iterating on successes and it’s time to take a step back and refill the tank with […]

6 Experimentation Secrets from Airbnb and Uber

Last week we hosted over 130 experimenters at Optimizely HQ in San Francisco for our first live event of the year. We were lucky enough to be joined by two brands — Airbnb and Uber — that have fundamentally changed the way we travel and get around today: Panelists Jami Schwartz, Head of Marketing, Airbnb for […]

Atlassian Harnesses the Power of Experimentation

Today’s business innovators are going out of their way to meet the current needs of their consumers, and data plays an increasingly large role in fostering loyalty and revenue growth. Experimentation offers real-world feedback about the customer and drives intelligent, data-driven decision-making. One such innovator is Optimizely customer, Atlassian, a company whose mission is to change […]

Why siloed optimization goals limit success

If there was a glass ceiling for experimentation, it would be scalability and measurement. One of the key challenges for experimenters lies in developing a strategy that will enable them to scale their optimization program and create the right metrics to effectively measure its success.   The most innovative of organizations have multiple teams testing, […]

Ask an Experimenter: Claire Vo, VP of Product at Optimizely

Ask an Experimenter: Claire Vo, VP of Product at Optimizely

Welcome to the first installation of Ask an Experimenter, a new series where we interview experts about how they are building a culture of experimentation at their companies. Our first interview is with Claire Vo, Optimizely’s VP of Product. Tell us a little about yourself. I’m the VP of Product at Optimizely, overseeing our product […]

Counting Down to Opticon18 With Our Win a Trip Winner!

Counting Down to Opticon18 With Our Win a Trip Winner!

The countdown to Opticon18 is well underway and we’re only 33 days away from the digital experience optimization conference of the year. This year, we wanted to bring one lucky winner to Las Vegas to experience Opticon as a VIP and we’re thrilled to announce our winner today! Out of thousands of folks who entered […]

Why Experimentation is Key to Digital Competitiveness

Why Experimentation is Key to Digital Competitiveness

Many organizations are scrambling to boost their analytics capabilities and digitally transform their businesses. They are also under intense pressure to improve their innovation acumen in the quest to find the next breakthrough idea before anyone else does. But these aren’t the only paths to digital competitiveness. They can even cause companies to miss the […]

6 Key Insights from WiderFunnel’s “State of Experimentation Maturity 2018” Research Report

6 Key Insights from WiderFunnel’s “State of Experimentation Maturity 2018” Research Report

This content originally appeared on the WiderFunnel blog. The optimization industry has transformed over the past decade. Today, leading companies understand that experimentation is much bigger than A/B split testing on a landing page. The C-Suite at organizations like Amazon, Netflix, Google, Walmart, and Microsoft are leveraging experimentation as a foundational growth strategy, testing across the […]