Experimentation program

Building a Culture of Experimentation with Kelley Blue Book and Autotrader

auto trader website

One of the highlights from Opticon19 last week was the participation of the Cox Automotive team. I’m a regular user of both Autotrader and Kelley Blue Book and have benefited first hand from the investments that Cox has made in its digital experience. The team participated in two sessions. First, we got insights from Frances […]

The Secret to Experimentation Program Success:Sharing Broadly

You did it. You’ve gotten buy in and you’re off to the races and running great experiments! Like a tree falling in the forest, however, if people don’t know about it – how will they remain  invested in your success and the success of the experiments? I’m  the Program Manager for Experimentation at Optimizely and […]

6 Tactics to Make your Digital Experimentation Program More Visible

At any company, there is a lot going on at any one time. People are very focused on their own efforts and what’s immediately in front of them. Experimentation, like any large company program, requires ongoing efforts to make the work and the impact visible. Increased visibility for an experimentation program can often come down […]

Ask an Experimentation Expert: Why You Need an Executive Sponsor for Experimentation Program Success

As the Lead Strategy Consultant at Optimizely, I’m lucky to work with customers of differing levels of Experimentation program maturity, from customers who are just starting their program and getting their team in place to customers that never make a decision without experimenting first. My work focuses on building Experimentation methodologies with a company’s teams […]