Optimizely Blog

Tips & Tricks for Building Your Experimentation Program

X

Download our FREE Testing Toolkit for A/B testing ideas, planning worksheets, presentation templates, and more!

Get It Now

Experimentation Solution

Build vs. Buy: Choosing the Right Experimentation Solution

Build vs. Buy: Choosing the Right Experimentation Solution

To build and deliver products that customers love, development teams at leading companies like Uber, Netflix, Airbnb, Google, and Facebook focus on experimentation as a critical business process. Engineers and product managers are empowered to A/B test each new product feature in a controlled environment to determine impact to key metrics like engagement, product usage […]