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experimentation

The Big Book of Experimentation Case Studies [eBook]

The Big Book of Experimentation Case Studies [eBook]

Every touchpoint with a customer is an opportunity to win that customer’s heart and make them great. By experimenting everywhere, businesses have a powerful strategy for reorienting towards their customer as the true north, striving to iterate quickly, make improvements, and deliver customer experiences that are delightful and fuel growth. This is a philosophy we wholeheartedly […]

3 Steps to Experiments with Business Impact

3 Steps to Experiments with Business Impact

The Hotwire website serves millions of visitors per week, offering a lot of opportunities to experiment. For Hotwire, experimentation is more than just trying different button colors; it empowers their organization to learn about their customers and improve the product experience. During her session at Opticon Virtual Summit, Experimenting for Maximum Business Impact, Josephine Foucher, […]

Top Questions & Answers from the Meet Optimizely X Webinar Series

Top Questions & Answers from the Meet Optimizely X Webinar Series

Optimizely recently hosted a webinar series, called Meet Optimizely X, to share how to experiment deeply and broadly–wherever your customers are in their journey. In total there were over 200+ questions that our product managers answered live. These questions illuminated Optimizely’s product roadmap, explained how to use multiple products on the Optimizely X platform concurrently, […]

3 Crucial Mind Flips for Creating Everyday, Everywhere, Every Person Experimentation

3 Crucial Mind Flips for Creating Everyday, Everywhere, Every Person Experimentation

To stay relevant at a time of relentless change its necessary for leaders to rely less on planning for what will come next and more on continuously experimenting with what could come next. Here to help you do that is Opticon Virtual Summit Keynote Speaker, Polly LaBarre. In her session Polly will provide you with rich stories […]