Download our FREE ebook of 43 A/B testing case studies from the world's leading companies for test ideas and inspiration. Download Now

Optimizely Blog

Tips & Tricks for Building Your Experimentation Program

X

Download our FREE Testing Toolkit for A/B testing ideas, planning worksheets, presentation templates, and more!

Get It Now

Feature Management

You’ll find best practices and workflow suggestions to help improve your feature delivery and management. Deployment is about getting code out safely. Releasing is about getting new functionality in front of customers. The difference lies between pushing out a new code path, and actually activating it using feature management tools and processes.

Incorporate Feature Flags and Experimentation into Your Sprint Cycle

Product development teams have been moving to new ways of working for quite some time. From team structures forming “squads”, to advancement in product development methodologies (Agile, Lean, Kanban), to implementing the process of continuous integration and delivery, teams want to release software faster, easier and with confidence.  Not only are teams organizing differently, the […]

Powerful Feature Flags in Swift + iOS

Powerful Feature Flags in Swift + iOS

Feature flags allow you to slowly rollout a feature, rather than doing a risky big bang launch, and are extremely helpful when used in a continuous integration and continuous delivery environment. At Optimizely, we commonly use feature flags to reduce the risk of complicated deploys like rolling out new APIs. However, building a feature flagging […]

Change history helps you keep track of your feature flags and experiments

With great power comes great responsibility Feature flagging (also known as ‘toggles’) and experimentation are potent tools for product development teams and marketers to drive better outcomes, whether rolling out and testing new features, optimizing customer experiences, or improving marketing funnel performance. It is true, though, that for all the value these techniques provide, they […]

Keep Your Development Trains Running Through the Holiday Code Freeze

Keep Your Development Trains Running Through the Holiday Code Freeze

With Black Friday and Cyber Monday just about one month away, your company may already have started the season’s annual deployment freeze. The deployment freeze is a common strategy that’s used to mitigate risk during a window of time. It’s typically used during the holiday season to ensure that sites and services have 100% uptime […]

Optimizely integrates with Jira Software to help teams go from shipping volume to value

Optimizely integrates with Jira Software to help teams go from shipping volume to value

Today, we’re excited to announce that we’ve teamed up with Atlassian to launch a new integration between Optimizely and Jira Software that will enable development teams to move faster, mitigate launch risk, and measure the impact of every release. Every team can now go from shipping volume to focusing on value. As software development becomes […]

Tutorial: Get alerted when feature flags change, via AWS Lambda and Webhooks

Tutorial: Get alerted when feature flags change, via AWS Lambda and Webhooks

At Optimizely, we’re always looking for ways to eat our own dogfood. Once we added feature flags to Optimizely Full Stack, we started adopting flags to remotely configure our own application. In the last few months, we’ve found this has been especially helpful for our end-to-end testing. Being able to toggle features on and off […]

Full Stack 2.0: Reduce Risk and Prove Impact When Launching Products

Full Stack 2.0: Reduce Risk and Prove Impact When Launching Products

Optimizely X Full Stack 2.0 with Feature Management is now generally available – Optimizely customers can reach out to their Optimizely rep for access or interested businesses can reach out to us Implement feature management to ensure safe launches, gradually roll out new features, and experiment and iterate on the fly with variables Improve product development […]