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Tips & Tricks for Building Your Experimentation Program

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Feature Management

You’ll find best practices and workflow suggestions to help improve your feature delivery and management. Deployment is about getting code out safely. Releasing is about getting new functionality in front of customers. The difference lies between pushing out a new code path, and actually activating it using feature management tools and processes.

Deliver better mobile apps with remote configuration and experimentation

Deliver better mobile apps with remote configuration and experimentation

In the fierce competition to earn user’s screen time, the winners in mobile app development ship new functionality constantly to optimize growth, engagement, and UX. We recently created an ebook on this topic and share some of the insights and best practices here. Feature flagging and experimentation are foundational to building apps that keep users […]

Optimizely’s Vision for Product Development Teams

Optimizely’s Vision for Product Development Teams

Earlier this week, Optimizely’s Chief Product Officer Claire Vo and Jon Noronha, our VP of Product Management, presented via a live webinar on Optimizely’s vision for product development teams and previewed our upcoming roadmap.  They explained how product development teams need to be able to balance velocity with proving value. Here are some of the […]

How to Write Automation Tests for Feature Flags with Cypress.io and Selenium

At Optimizely, we deploy a large amount of our code behind feature flags because it gives us the benefits of shortening our release cycle, perform A/B testing, and deploy code changes safer with rollouts. While feature flags (aka feature toggles) have helped us drive better products delivered more quickly, they tend to be very difficult […]

Incorporate Feature Flags and Experimentation into Your Sprint Cycle

Product development teams have been moving to new ways of working for quite some time. From team structures forming “squads”, to advancement in product development methodologies (Agile, Lean, Kanban), to implementing the process of continuous integration and delivery, teams want to release software faster, easier and with confidence.  Not only are teams organizing differently, the […]

Powerful Feature Flags in Swift + iOS

Powerful Feature Flags in Swift + iOS

Feature flags allow you to slowly rollout a feature, rather than doing a risky big bang launch, and are extremely helpful when used in a continuous integration and continuous delivery environment. At Optimizely, we commonly use feature flags to reduce the risk of complicated deploys like rolling out new APIs. However, building a feature flagging […]

Change history helps you keep track of your feature flags and experiments

With great power comes great responsibility Feature flagging (also known as ‘toggles’) and experimentation are potent tools for product development teams and marketers to drive better outcomes, whether rolling out and testing new features, optimizing customer experiences, or improving marketing funnel performance. It is true, though, that for all the value these techniques provide, they […]

Keep Your Development Trains Running Through the Holiday Code Freeze

Keep Your Development Trains Running Through the Holiday Code Freeze

With Black Friday and Cyber Monday just about one month away, your company may already have started the season’s annual deployment freeze. The deployment freeze is a common strategy that’s used to mitigate risk during a window of time. It’s typically used during the holiday season to ensure that sites and services have 100% uptime […]

Optimizely integrates with Jira Software to help teams go from shipping volume to value

Optimizely integrates with Jira Software to help teams go from shipping volume to value

Today, we’re excited to announce that we’ve teamed up with Atlassian to launch a new integration between Optimizely and Jira Software that will enable development teams to move faster, mitigate launch risk, and measure the impact of every release. Every team can now go from shipping volume to focusing on value. As software development becomes […]