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Tips & Tricks for Building Your Experimentation Program

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Forrester

Experience Optimization Evolves To Keep Up with Advanced Enterprises

Experience Optimization Evolves To Keep Up with Advanced Enterprises

According to new research from Forrester1, leading enterprises have consolidated online testing and personalization techniques such as behavioral targeting and recommendations into centers of excellence to achieve one common goal: to optimize digital experiences across the entire lifecycle of customer engagement. Professionals responsible for optimizing customer interactions – such as marketers, customer service teams, product […]

Forrester Report Finds That Lack of Leadership Support is Holding Online Testing Back

Forrester Report Finds That Lack of Leadership Support is Holding Online Testing Back

In a new report released February of this year, we believe that Forrester set out to discover the best practices for embracing a culture of experimentation, what’s holding online testing back and how to effectively incorporate online testing techniques into data-driven optimization and personalization strategies. Forrester interviewed a range of brands including, HP, Microsoft, Target, […]