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Tips & Tricks for Building Your Experimentation Program

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Full Stack

Introducing Easy Event Tracking: the easier way to understand and optimize the customer journey

This year, according to data from the International Tele­communication Union (ITU), we will see over half of the world’s population connected to the online world. Digital consumers are now connected to the internet through a variety of devices and interfaces – from “old-world” PCs and handheld devices to modern-era voice assistants, wearables and AR/VR interfaces. This […]

How Realtor.com Delivered a Faster, Better Customer Experience with Experimentation

How Realtor.com Delivered a Faster, Better Customer Experience with Experimentation

Creating a faster and more engaging site experience often requires tradeoffs between various revenue streams of the business. Can the increase in conversion from more engaged users more than offset any loss in ad revenue? It’s a bold bet that Realtor.com’s analytics and experimentation team set out to answer at the beginning of 2018. A […]

Tutorial: Get alerted when feature flags change, via AWS Lambda and Webhooks

Tutorial: Get alerted when feature flags change, via AWS Lambda and Webhooks

At Optimizely, we’re always looking for ways to eat our own dogfood. Once we added feature flags to Optimizely Full Stack, we started adopting flags to remotely configure our own application. In the last few months, we’ve found this has been especially helpful for our end-to-end testing. Being able to toggle features on and off […]

How Vivid Seats Ensures Experimentation Success

How Vivid Seats Ensures Experimentation Success

Last week, we had an opportunity to host a webinar featuring Bill Hinderman, the Experimentation Engineering Lead at Vivid Seats. During the hour long webinar, Bill covered everything from his own experience with experimentation to the Optimizely Full Stack implementation at Vivid Seats, and he even dropped in some fun analogies along the way. There […]

Full Stack 2.0: Reduce Risk and Prove Impact When Launching Products

Full Stack 2.0: Reduce Risk and Prove Impact When Launching Products

Optimizely X Full Stack 2.0 with Feature Management is now generally available – Optimizely customers can reach out to their Optimizely rep for access or interested businesses can reach out to us Implement feature management to ensure safe launches, gradually roll out new features, and experiment and iterate on the fly with variables Improve product development […]

Experimentation Helps Product Teams Build Innovative Software

Experimentation Helps Product Teams Build Innovative Software

Market competition is intensifying, and customer expectations continue to rise. Staying in business requires addressing them both. Fortunately, by adding experimentation to your development process, and discovering how it complements initiatives like Agile, your team can learn to innovate rapidly and deliver a better customer experience. The Role of Experimentation The days of completing development […]

Minimizing Technical Debt Using the Factory Pattern


Why this approach? Experiments using Optimizely X’s Full Stack SDKs are typically implemented by using conditionals in your codebase to decide between feature variations.  As experiments progress and clear winners from experimentation emerge this conditional code can create technical debt, once competing variations are no longer needed.   This method also creates dependencies between the […]