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Tips & Tricks for Building Your Experimentation Program

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Full Stack

Minimizing Technical Debt Using the Factory Pattern


Why this approach? Experiments using Optimizely X’s Full Stack SDKs are typically implemented by using conditionals in your codebase to decide between feature variations.  As experiments progress and clear winners from experimentation emerge this conditional code can create technical debt, once competing variations are no longer needed.   This method also creates dependencies between the […]

Introducing Feature Management in Full Stack: Launch new features with confidence

Introducing Feature Management in Full Stack: Launch new features with confidence

Feature management will soon be available in Optimizely X Full Stack Implement feature flags for safe launches, gradually roll out new features, and experiment and iterate on the fly with variables Simplify product development by unifying experimentation and feature management in Optimizely, so you can minimize risk and prove impact As a product development team, […]