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holidays in 2020

What the COVID-19 holiday shopping season taught us for 2021

What the COVID-19 holiday shopping season taught us for 2021

When the holidays rolled around in 2020, the shopping industry looked very different, as there was less bustle in the stores and more bustle on the keyboards. Companies had to adapt to the increase in traffic volume and demand for online shopping. During the holiday period, Optimizely customers leveraged all their experimentation capabilities to create […]