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Infographic

Insightful and entertaining infographics about A/B testing, growth hacking, and experience optimization.

30 Ways to Increase Ecommerce Conversion [Infographic]


30 Ways to Increase Ecommerce Conversion [Infographic]

The average consumer visiting a website has an attention span of 8 seconds. Put another way, you have 8 seconds to capture someone’s attention when they land on site. Besides compelling content, great photography and snappy headlines, there are a number of other factors that contribute to the rate at which your site converts browsers into buyers. In this infographic, we share 30 ideas to increase your retail store’s e-commerce conversion rate by removing friction from key areas like landing pages, homepage and checkout funnel.

Your Guide to App Store Optimization [Infographic]

Your Guide to App Store Optimization [Infographic]

Search and app store browsing is the most used method for discovering and downloading new apps – accounting for up to 63% of all app discovery. This means the ease in which new users can locate your app in the Apple App Store and Google Play Store is imperative. That’s where App Store Optimization (ASO) comes in, making it as easy as possible for potential users to find and install your app.

In the following infographic and post, I’ll walk through key areas of your app that can be optimized to improve app store rankings, as well as best practices to serve as a starting point for testing and ASO.

The Evolution of Today’s Internet User (or How I Found My Holiday Party Dress)

The Evolution of Today’s Internet User (or How I Found My Holiday Party Dress)

Great news, guys. The search is over! I finally bought my dress for the annual Optimizely holiday party. I’ll spare you the details (but know that it’s super elegant and iconic and amazing). Instead, let’s talk about the shopping experience.

Remember the days of yore, when shopping consisted of a trip to the mall and that was that? Well folks, those days are over.

Infographic: A/B Testing Goes Mobile

Infographic: A/B Testing Goes Mobile

To inform our mobile app optimization platform, we’ve spoken with some of the top iOS developers in the market and through that process we learned a lot about how people interact with apps and which in-app experiences tend to be more effective than others.

Find key insights about what we’ve learned, and tips for building your optimized app.

The A/B Advantage [Infographic]


The A/B Advantage [Infographic]

This infographic is based on aggregate data from more than 4,600 experiments run with Optimizely. It shows the average conversion increase SaaS, media and online retail companies have seen on their websites. These numbers support the fact that companies who employ A/B testing as a methodology have an advantage over those who don’t.