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Innovation

How an Experimentation Mindset Drives Innovation at IDEO

How an Experimentation Mindset Drives Innovation at IDEO

Today, customers have higher expectations than they ever have before. A recent IBM Institute survey reported that 76% of consumers expect organizations to understand their individual needs, meaning it is increasingly important for companies to be pushing the envelope of how they’re connecting with their customers on an individual basis. Competition is also fiercer than […]