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Interviews

Interviews with optimization professionals and CRO experts from around the world. Learn the best practices for improving your website’s conversions through these info-packed interviews.

Marc Andreessen Talks Killer Robots, Unicorns, and The Future of Tech

Marc Andreessen Talks Killer Robots, Unicorns, and The Future of Tech

Few folks on the planet are as recognized for thinking about the future as Marc Andreessen, the co-founder of Andreessen Horowitz (a16z)* and one of the world’s most prolific venture capitalists by number of investments. Marc likes to discuss the future. A lot.

So it was fitting for our Co-founder and CEO, Dan Siroker to invite Marc to discuss the future of technology, privacy, and disruption at Opticon, our annual user conference.

Here are the 5 quotes from Marc’s conversation with Dan that really captivated the attention of the audience and gave them a birdseye view of how Marc sees the world evolving.

CNN: “The Secret to Winning a Presidential Campaign”

CNN: “The Secret to Winning a Presidential Campaign”

As campaigning for the 2016 U.S. presidential election gets into full swing, candidates on both sides are turning to Optimizely to connect with voters in a more personal way. CNN correspondent Laurie Segall interviewed our Co-Founder and CEO, Dan Siroker to learn how A/B testing changed the game during the Obama 2008 campaign, and to hear how candidates can and are using optimization to gain a competitive edge in the upcoming election.

An Interview with an Optimizer at Princess Cruises

An Interview with an Optimizer at Princess Cruises

Princess Cruises takes optimization seriously. The cruise line, part of the Carnival Corporation, has a team dedicated to A/B testing and optimization of the shopping and booking experience on princess.com. In this interview we talk with E-Commerce Project Manager, Abel Ramos about how test ideas can come from anywhere (even cruise guests), why patience is vital for optimization, what he’s excited to share as a speaker at Opticon 2015 and more.

Interview with Sean Ellis: Taking a Proactive Approach to Customer Feedback

Interview with Sean Ellis: Taking a Proactive Approach to Customer Feedback

Sean Ellis is a startup marketer with experience growing early-stage products into household-name brands. As one of the formative voices behind the growth hacking movement, Sean spends a great deal of time discussing the benefits of conversion rate optimization and A/B testing. We recently asked him to share tips for running better experiments and his outlook on the optimization industry.