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Interviews

Interviews with optimization professionals and CRO experts from around the world. Learn the best practices for improving your website’s conversions through these info-packed interviews.

‘How does an A/B test affect my page load time?’ and other important questions

George Stephanis calls himself a code monkey. He is a developer at Speck Products and a Core Contributor at WordPress. We asked him a couple questions about the technical side of A/B testing. Optimizely: How does A/B testing affect my page load time? George: Split testing or A/B testing as a concept doesn’t need to affect page […]

A/B Testing All-Star: Jason from Avalara

Name: Jason Burt Company: Avalara Role: Web Marketing Analyst Fun fact about sales tax: Even if I came up with one, the law changes so much that it would probably be different tomorrow. Jason says, “testing has dramatically changed our company culture as far as decision making goes. The conversation used to be, ‘this is […]

A/B Testing All Star: Meet Jarred from Rocket Lawyer

Name: Jarred Colli Company:Rocket Lawyer Role: Product Marketing Manager Favorite legal term: Ceteris Paribus Jared says, “Just because a concept you tested didn’t work the first time, doesn’t mean it’s not the right thing to do.” Optimizely: How long have you been using a/b testing as a web optimization strategy? Jarred: I’ve been doing this for less […]