Lead Generation

Lead generation is the practice of gathering customer information such as phone numbers and e-mail addresses that can then be used to market and sell to. Lead generation is a core part of B2B businesses and ecommerce stores. Learn about some of our lead generation best practices and how to generate leads for your business.

How We Got Our Client to Care About Optimization with a CTA Button Test


Perhaps you’ve seen the movie, “A Christmas Story?”

If you haven’t seen this holiday comedy, which I highly recommend, let me at least tell you that the movie contains a subplot in which the main character jumps through hoops and exercises great patience, only to end up highly annoyed and disappointed thanks to the realities of marketing. Sound familiar? You’re not alone. Here’s a tale of our own disappointment—and how we turned it around.

Increase Lead Conversion Rates With This Simple Step

increase lead conversion rate

If you’re a lead generation marketer, then you know you need to improve conversion rates. It sounds straightforward enough, but a lot of marketers are struggling with the most fundamental aspects of improving conversion rates: lead generation and lead quality. How do you know what kind of leads you really need? And how do you know if your incoming leads are high-quality? After all, not all leads are created equal.

50 B2B Lead Generation Ideas from the Experts (2020 Updated)

Leads are the lifeblood of any B2B company; and we, for one, are never going to turn down ideas that can drum up more of them. A/B testing is a great way to test out new ideas for generating more leads from your website, and to determine which ideas work best.

Coming up with new ideas for how to increase leads can be a challenge, so we went out and interviewed some of the top experts in lead generation to get their best B2B lead generation ideas.

An A/B Test that Improved Lead Quality for a B2B Sales Team by 140%

Often times in website optimization, A/B test goals present tradeoffs. One such testing tradeoff for Business-to-Business (B2B) sites is optimizing for lead quality versus lead quantity.

This post is a story about how Iron Mountain, a B2B information software and management company, focused on (and solved) a lead quality problem.