Lead generation is the practice of gathering customer information such as phone numbers and e-mail addresses that can then be used to market and sell to. Lead generation is a core part of B2B businesses and ecommerce stores. Learn about some of our lead generation best practices and how to generate leads for your business.
Leads are the goal most B2B marketers optimize towards relentlessly. But if you’re a B2B marketer and you’re only optimizing for lead quantity, you’re missing half the picture. Read on to learn which conversion metrics you need to monitor, which lead attribute you may be overlooking, and techniques to address the gaps.
Perhaps you’ve seen the movie, “A Christmas Story?”
If you haven’t seen this holiday comedy, which I highly recommend, let me at least tell you that the movie contains a subplot in which the main character jumps through hoops and exercises great patience, only to end up highly annoyed and disappointed thanks to the realities of marketing. Sound familiar? You’re not alone. Here’s a tale of our own disappointment—and how we turned it around.
I have managed to boil my lead generation flow down to a smooth, always-on, scalable system that operates and drives new leads 24/7.
In this post, I’ll show you how I quickly and simply set up this lead generation machine and tips for how you can implement a similar system at your startup.
If you’re a lead generation marketer, then you know you need to improve conversion rates. It sounds straightforward enough, but a lot of marketers are struggling with the most fundamental aspects of improving conversion rates: lead generation and lead quality. How do you know what kind of leads you really need? And how do you know if your incoming leads are high-quality? After all, not all leads are created equal.
Leads are the lifeblood of any B2B company; and we, for one, are never going to turn down ideas that can drum up more of them. A/B testing is a great way to test out new ideas for generating more leads from your website, and to determine which ideas work best.
Coming up with new ideas for how to increase leads can be a challenge, so we went out and interviewed some of the top experts in lead generation to get their best B2B lead generation ideas.
Often times in website optimization, A/B test goals present tradeoffs. One such testing tradeoff for Business-to-Business (B2B) sites is optimizing for lead quality versus lead quantity.
This post is a story about how Iron Mountain, a B2B information software and management company, focused on (and solved) a lead quality problem.
