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Machine Learning

Personalization Just Got More Personal

Today, we are excited to announce the launch of a new Personalization capability we are calling Adaptive Audiences. Optimizely’s Adaptive Audiences gives marketers an entirely new way to personalize experiences. It gives you the control of rules-based targeting, with the reach and scale of automated personalization. The idea is to use machine learning to match […]

Stats Accelerator — The When, Why, and How

This content originally appeared on Medium. What is Stats Accelerator and why use it? When a customer sets up an A/B/n test using Optimizely, they choose what percentage of visitors (or samples) will be exposed to each of the test’s variations. This is the test’s traffic allocation. The traffic allocation stays the same, unless a customer manually changes […]

Optimizely Announces Adaptive Audiences

Optimizely Announces Adaptive Audiences

Today, at Opticon, we announced Adaptive Audiences — the only way for brands to deliver exceptional personalized experiences to customers at scale. Adaptive Audiences enables customers to: Leverage Machine Learning technologies to create new audience segments based on what customers are interested in. Reduce resources and easily connect customers to personalized experiences.  The world’s leading […]