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Halloween may be the holiday in our collective sights, but with Thanksgiving coming so late this year, Black Friday officially kicks off buying season buying on November 29th. And, that is something we really, really need to talk about now. The Holiday Code Freeze deployed by most e-commerce sites will soon go into effect to […]
Customers have come to expect consistent experiences and positive interactions with a brand’s content no matter where they access it. Nearly every consumer now owns a smartphone, and most start a task on one device and finish it on another. According to comScore, 77% of customers 18-34 are multi-channel users, accessing content and experiences across […]
40% of mobile web visitors will choose another option if a website isn’t mobile-friendly. Your visitors have choices, and won’t hesitate bouncing if your mobile experience isn’t useful and friendly. This makes it crucial for you to optimize your mobile landing pages for conversions.
Earlier this year we hosted an Ask Me Anything with the Director of Mobile at Fareportal, a global technology company that powers travel agencies like CheapOAir and OneTravel.
Members of the optimization community, Optiverse asked Raman Bhatia questions around mobile strategy for native and web apps and mobile A/B testing.
E-commerce is a challenging industry; a saturated market and mass availability of goods to consumers means that successfully capturing customers has become less about the products you offer and more about the experience you deliver to each user.
In this post, we’ll share tips sourced directly from our community of optimizers about how to best optimize your e-commerce experience for every funnel stage, across every device, taking into account both conversion best practices and design guidelines.
Do you have something you want to sell? Do you have users? If you answered yes to both these questions, then you probably have to get your users through some kind of a funnel.
That’s tough. When we set out to do this for a financial services company recently, we thought we knew a lot already (after all, this company had already achieved product-market fit). But what we learned surprised us.
We’re excited to announce that Optimizely is joining the Twitter Fabric developer toolset. Fabric is a modular mobile platform that makes it easy for developers to install and maintain SDKs within their apps.
In the past, Fabric only supported Twitter’s proprietary SDKs, such as Crashlytics and MoPub. Starting today, developers can use Optimizely with Fabric and begin A/B testing with a single click. Twitter has already started rolling out this integration to a select group of whitelisted users and will soon add support for all developers using Fabric.
Mobile app optimization helps the Trunk Club team ensure that their app is efficient at converting browsers to customers, but it also helped them with an important discovery—finding the right customers to focus on, which means stylists can focus their attention on customers that are most likely to purchase clothing from their trunks.
It’s more important than ever to stand out from the crowd. To be talked about. To be remarkable. The question is: How do you develop a mobile app that is so valuable that people use it every month? Every week? Or better yet – every day?
Over the last few years, I’ve built 13 mobile apps—4 of which have hit the Top 100 in the Entertainment, Lifestyle and Business categories. Along the way, I’ve taken copious notes on what makes great apps stand out from the crowd and secure those coveted top spots. This is my list of 50 tips to help developers, mobile product managers and marketers develop mobile apps that have potential to launch into the stratosphere.
One of the tools app developers and mobile product managers are increasingly adding to their toolkits is A/B testing. Having a discipline around A/B testing enables mobile app makers to deliver engaging, high-ROI experiences by optimizing elements like signup flows, checkout funnels, and navigational elements, to name a few.
Here are three simple yet effective tips for those just getting started with mobile A/B testing from the mobile product managers who own testing at Pinterest, CheapOAir, What to Expect, and Credit Sesame.
