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Mobile

Insights and case studies on mobile app A/B testing and experience optimization for iOS, Android, and responsive websites.

9 E-commerce Best Practices to Stand Out From a Saturated Market

9 E-commerce Best Practices to Stand Out From a Saturated Market

E-commerce is a challenging industry; a saturated market and mass availability of goods to consumers means that successfully capturing customers has become less about the products you offer and more about the experience you deliver to each user.

In this post, we’ll share tips sourced directly from our community of optimizers about how to best optimize your e-commerce experience for every funnel stage, across every device, taking into account both conversion best practices and design guidelines.

The Light At the End of the Funnel: Adventures in Getting Users to Do Stuff

The Light At the End of the Funnel: Adventures in Getting Users to Do Stuff

Do you have something you want to sell? Do you have users? If you answered yes to both these questions, then you probably have to get your users through some kind of a funnel.

That’s tough. When we set out to do this for a financial services company recently, we thought we knew a lot already (after all, this company had already achieved product-market fit). But what we learned surprised us.

Optimizely Now Available Via Twitter Fabric


Optimizely Now Available Via Twitter Fabric

We’re excited to announce that Optimizely is joining the Twitter Fabric developer toolset. Fabric is a modular mobile platform that makes it easy for developers to install and maintain SDKs within their apps.

In the past, Fabric only supported Twitter’s proprietary SDKs, such as Crashlytics and MoPub. Starting today, developers can use Optimizely with Fabric and begin A/B testing with a single click. Twitter has already started rolling out this integration to a select group of whitelisted users and will soon add support for all developers using Fabric.

Trunk Club Increased Mobile App Conversions 43% By Adding This Step

Trunk Club Increased Mobile App Conversions 43% By Adding This Step

Mobile app optimization helps the Trunk Club team ensure that their app is efficient at converting browsers to customers, but it also helped them with an important discovery—finding the right customers to focus on, which means stylists can focus their attention on customers that are most likely to purchase clothing from their trunks.

50 Mobile App Development Tips For Acquisition, Retention, and Everything in Between

50 Mobile App Development Tips For Acquisition, Retention, and Everything in Between

It’s more important than ever to stand out from the crowd. To be talked about. To be remarkable. The question is: How do you develop a mobile app that is so valuable that people use it every month? Every week? Or better yet – every day?

Over the last few years, I’ve built 13 mobile apps—4 of which have hit the Top 100 in the Entertainment, Lifestyle and Business categories. Along the way, I’ve taken copious notes on what makes great apps stand out from the crowd and secure those coveted top spots. This is my list of 50 tips to help developers, mobile product managers and marketers develop mobile apps that have potential to launch into the stratosphere.

3 Tips on Mastering Mobile App A/B Testing


3 Tips on Mastering Mobile App A/B Testing

One of the tools app developers and mobile product managers are increasingly adding to their toolkits is A/B testing. Having a discipline around A/B testing enables mobile app makers to deliver engaging, high-ROI experiences by optimizing elements like signup flows, checkout funnels, and navigational elements, to name a few.

Here are three simple yet effective tips for those just getting started with mobile A/B testing from the mobile product managers who own testing at Pinterest, CheapOAir, What to Expect, and Credit Sesame.

How Secret Escapes Increased LTV and Doubled Signup on Mobile

How Secret Escapes Increased LTV and Doubled Signup on Mobile

Secret Escapes is a flash-sale luxury travel company that offers discounted deals on four and five-star hotels around the world. The business is growing quickly with 300% YoY growth, expanding to markets in Germany and the U.S. with a base of 10 million+ members on their iOS/Android apps and website.

As a high-growth business in the extremely competitive online travel market, Secret Escapes cannot afford to make changes to any of their digital properties that might throw off this momentum. That’s why Secret Escapes runs all app and website changes—no matter how small—as Optimizely experiments first before rolling them out live.

Optimizely Launches on Android — 5 Things Android & iOS Developers Should Ponder


Optimizely Launches on Android — 5 Things Android & iOS Developers Should Ponder

In 2014, Android made up more than 80% of worldwide smartphone shipments. That’s why, today, we’re excited to announce the general release of the Optimizely Android SDK. Now you can use Optimizely to optimize your app on both of the world’s leading smartphone platforms.

Leading up to this release, we ran a beta program with some of the top Android apps on the market and came to understand that not all mobile developers are created equally. However, they also share commonalities in how they think about development.

We’ve distilled these similarities and differences between iOS and Android development down to a list of five traits. As you think about how to structure your mobile testing program, we highly encourage you to ponder these findings.