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Insights and case studies on mobile app A/B testing and experience optimization for iOS, Android, and responsive websites.

3 Tips on Mastering Mobile App A/B Testing


3 Tips on Mastering Mobile App A/B Testing

One of the tools app developers and mobile product managers are increasingly adding to their toolkits is A/B testing. Having a discipline around A/B testing enables mobile app makers to deliver engaging, high-ROI experiences by optimizing elements like signup flows, checkout funnels, and navigational elements, to name a few.

Here are three simple yet effective tips for those just getting started with mobile A/B testing from the mobile product managers who own testing at Pinterest, CheapOAir, What to Expect, and Credit Sesame.

How Secret Escapes Increased LTV and Doubled Signup on Mobile

How Secret Escapes Increased LTV and Doubled Signup on Mobile

Secret Escapes is a flash-sale luxury travel company that offers discounted deals on four and five-star hotels around the world. The business is growing quickly with 300% YoY growth, expanding to markets in Germany and the U.S. with a base of 10 million+ members on their iOS/Android apps and website.

As a high-growth business in the extremely competitive online travel market, Secret Escapes cannot afford to make changes to any of their digital properties that might throw off this momentum. That’s why Secret Escapes runs all app and website changes—no matter how small—as Optimizely experiments first before rolling them out live.

Optimizely Launches on Android — 5 Things Android & iOS Developers Should Ponder


Optimizely Launches on Android — 5 Things Android & iOS Developers Should Ponder

In 2014, Android made up more than 80% of worldwide smartphone shipments. That’s why, today, we’re excited to announce the general release of the Optimizely Android SDK. Now you can use Optimizely to optimize your app on both of the world’s leading smartphone platforms.

Leading up to this release, we ran a beta program with some of the top Android apps on the market and came to understand that not all mobile developers are created equally. However, they also share commonalities in how they think about development.

We’ve distilled these similarities and differences between iOS and Android development down to a list of five traits. As you think about how to structure your mobile testing program, we highly encourage you to ponder these findings.

Big Sales on Small Screens: 7 Mobile eCommerce Optimization Tips to Make Customers Buy

Big Sales on Small Screens: 7 Mobile eCommerce Optimization Tips to Make Customers Buy

Many companies optimize landing pages for desktop users, but the mobile experience has lagged behind. Mobile ecommerce conversion rates are typically much lower than their desktop counterparts:   While these rates could be a result of the way customers interact with phones, there is another reason. Many ecommerce sites haven’t adapted their pages properly for mobile, causing a poor shopping […]

How to Prevent Buggy Updates to Your iOS App — In 1 Minute

How to Prevent Buggy Updates to Your iOS App — In 1 Minute

So you’ve built out a new feature, a new flow, a new experience in your mobile app, you’re feeling really good about it. You’ve released to Apple, it’s live in the Store… and people hate it. It’s got a show-stopping bug. This update, for whatever reason, is tanking hard, and it’s taking your App Store rankings with it. But all of this could have been avoided.

Your Guide to App Store Optimization [Infographic]

Your Guide to App Store Optimization [Infographic]

Search and app store browsing is the most used method for discovering and downloading new apps – accounting for up to 63% of all app discovery. This means the ease in which new users can locate your app in the Apple App Store and Google Play Store is imperative. That’s where App Store Optimization (ASO) comes in, making it as easy as possible for potential users to find and install your app.

In the following infographic and post, I’ll walk through key areas of your app that can be optimized to improve app store rankings, as well as best practices to serve as a starting point for testing and ASO.

42 Mobile A/B Testing Terms You Need to Know


42 Mobile A/B Testing Terms You Need to Know

As mobile continues to eat the world, the number of A/B tests running on mobile applications continues to grow. While A/B testing isn’t new, the vocabulary to talk about A/B testing mobile apps is new for many people. Succeeding in mobile A/B testing starts with the right vocabulary. Following in the footsteps of the 14 CRO Terms You Need to Know article, we have created one for a mobile lexicon. This alphabetized glossary of 42 terms and examples will help you communicate about mobile optimization.

French Girls Loves Optimization

French Girls Loves Optimization

How many times have you seen Titanic? Enough to remember the moment Rose tells Jack to “draw me like one of your French girls”? Well, a group of iOS developers from Scranton, PA remember… and they created an app inspired by it.

The app has risen in popularity over the last year, surpassing 1 million downloads in July 2014. With A/B testing, French Girls’ lean team is turning the majority of those downloads into actively engaged, activated users. Here’s how they’re doing it, lessons they’re learning along the way, and why they named the app French Girls.

7 Tips to Improve Mobile App Onboarding


7 Tips to Improve Mobile App Onboarding

Twelve—That’s the number of apps currently installed on my mobile phone that I haven’t used more than once. At one point, they caught my interest enough to install but now are just gathering dust and taking up screen real estate.

Chances are, you probably have at least a few apps on your phone that fit this bill too. Today, 80-90% of downloaded apps are used once and then deleted. That’s why everything that happens after someone launches your app for the first time is downright imperative. Here are some ideas product managers can test on their app onboarding flows…