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Insights and case studies on mobile app A/B testing and experience optimization for iOS, Android, and responsive websites.

Experiments to Drive More App Store Rankings & Reviews

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Experiments to Drive More App Store Rankings & Reviews

Being the taco-fiend I am, I had to download the brand new, highly anticipated, Taco Bell app to check it out. Between the bright images and ease of use, I was very impressed (and more hungry).

My experience ordering a Burrito Supreme was delightful for the most part. Mid-order, a text message interrupted me (rude) and when I foregrounded the app to continue ordering, it asked me, “Wanna Rate the App?”

This experience inspired a question: when could Taco Bell ask me for a review to increase my chances of actually doing it?

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Key Elements of Delightful Connected Experiences Across Web and Mobile

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Key Elements of Delightful Connected Experiences Across Web and Mobile

What do excellent experiences across web and mobile look like? They are consistent, seamless, available, and context specific across channels. As people move from web to mobile app, they are able to pick up where they left off. The company’s voice, tone and brand should be consistent whether a customer is using an app or laptop. The experience between platforms should be continuous.

This type of connectivity is an aspiration for many businesses, a goal that may seem unattainable due to technical constraints. Whether or not you can achieve this level of connectivity today, understanding the key elements and examples of great web to mobile experiences is a great place to start.

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5 Ways Phased Rollouts Will Protect Your iOS App

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5 Ways Phased Rollouts Will Protect Your iOS App

Have you ever deleted an iPhone app you paid for? I have, albeit very begrudgingly. The app was Rise, an alarm clock that made waking up beautiful. I used it all the time, until they released an update that made it crash every time.

The buggy-release-causes-backlash-of-reviews-leads-to-better-release-to-fix-bugs scenario is pretty common. The point here is that these kinds of releases don’t have to be so common…thanks to phased rollouts.

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Safely Roll Out Your Next New iOS Feature

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Safely Roll Out Your Next New iOS Feature

One important and time consuming task is pre-meeting research. Whether for an interview or sales meeting, researching a person or a company before a meeting takes a lot of time because the information is usually scattered in many locations. To help me efficiently complete this task I use Refresh.

In this Teardown Tuesday, I’ll look at how Refresh may be able to increase retention and time spent on application by rolling out new calendar features through testing.

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Q&A: Tips for Planning Your Cross-Device Marketing Strategy

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Q&A: Tips for Planning Your Cross-Device Marketing Strategy

You’ve heard the phrase, “deliver the right message at the right time.” Today, marketers have another thing to get right: the environment.

The environment is the location where you as a marketer reach your customers, i.e. a customers’ smartphone, your brand’s website, or an email. There is magic in delivering the right message to the right customer, in just the right environment. Adam Marchick knows this well—he founded Kahuna, a mobile marketing automation platform because of it.

I interviewed Adam to learn more about engaging users across different devices in different environments.

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How Codecademy Can Teach More People to Code

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How Codecademy Can Teach More People to Code

Speaking from experience, learning to code can seem like a daunting task—but, like my father always says, ’How do you eat an elephant? One bite at a time.’ And that’s exactly what Codecademy intends to do: teach coding in bite-size segments. The app offers users a taste of code, get in get out in an hour, and it stops there. Codecademy cannot achieve their mission of ‘Teaching The World How To Code’ in one hour. They need to either get people from the app onto the website and retain their interest, or offer more lessons on their app.

In this Teardown Tuesday, I’ll offer ideas for how Codecademy’s iOS app can turn more app users into engaged, long term coders.

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3 Ways Munchery’s App Can Increase Order Speed

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3 Ways Munchery’s App Can Increase Order Speed

After a long day at work, the last thing I want to do is cook a meal and do the dishes. My stomach is growling and hangry persona is about to make an appearance. I’m craving something that seems home-cooked.

In this Teardown Tuesday, I’ll highlight some A/B test ideas which will make it easier for a hangry Munchery user like me to get food into the belly faster! These 3 test suggestions are intended to make it easier for a user to navigate the menu and add dishes to checkout.

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Ideas for Pandora’s App to Increase Paid Users

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Ideas for Pandora’s App to Increase Paid Users

Hip Hop BBQ. Ever heard of it? It’s may or may not be the best Pandora station to ever grace this earth. While skipping through songs on Hip Hop BBQ, I landed on one from Snoop Dogg’s album, “Paid Tha Cost to be Da Bo$$.” This got me thinking, naturally, about app subscription models. How do apps get users to pay tha subscription cost to be da bo$$?

In this Teardown Tuesday, I’ll offer ideas for Pandora to create a steady, healthy stream of predictable revenue by increasing paid subscriptions. If you have an app with a freemium subscription model, this is for you.

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Test Ideas to Drive More Holiday Revenue on Oasis Stores’ iOS App

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Test Ideas to Drive More Holiday Revenue on Oasis Stores’ iOS App

It’s only August but Christmas planning in the e-commerce world is in full throttle. If you’re in e-commerce, then you have 3 months left to nail down the user experience, fill up those email lists and make the checkout funnel as frictionless as possible before Christmas code lockdown arrives. You’ve probably experienced this on the web for years, but what about your iPhone apps?

Oasis is one veteran UK brand who will definitely be looking for a prosperous Christmas season, especially on mobile.

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