Mobile

What do excellent experiences across web and mobile look like? They are consistent, seamless, available, and context specific across channels. As people move from web to mobile app, they are able to pick up where they left off. The company’s voice, tone and brand should be consistent whether a customer is using an app or laptop. The experience between platforms should be continuous.

This type of connectivity is an aspiration for many businesses, a goal that may seem unattainable due to technical constraints. Whether or not you can achieve this level of connectivity today, understanding the key elements and examples of great web to mobile experiences is a great place to start.

You’ve heard the phrase, “deliver the right message at the right time.” Today, marketers have another thing to get right: the environment.

The environment is the location where you as a marketer reach your customers, i.e. a customers’ smartphone, your brand’s website, or an email. There is magic in delivering the right message to the right customer, in just the right environment. Adam Marchick knows this well—he founded Kahuna, a mobile marketing automation platform because of it.

I interviewed Adam to learn more about engaging users across different devices in different environments.