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Mobile

Insights and case studies on mobile app A/B testing and experience optimization for iOS, Android, and responsive websites.

Is “Pay without the wait” Working for OpenTable?

Is “Pay without the wait” Working for OpenTable?

OpenTable was recently acquired by Priceline in a deal that valued the online reservation system at $2.6 billion.

They recently launched the ability to pay your bill with the same app you use to make your reservation.This new service is presently being rolled out in San Francisco only, with some new in-app banners to spread the good word to hungry Bay Area residents. Let’s take a look at how OpenTable can experiment with the launch strategy for their “Pay with OpenTable” feature.

4 Simple Experiments to Increase Bookings on Hotel Tonight

4 Simple Experiments to Increase Bookings on Hotel Tonight

Hotel Tonight is a last-minute hotel booking app. If you’ve ever been in a pinch looking for a place to stay or are seeking spontaneity, you know how useful this app is. People who use Hotel Tonight are looking to complete a focused task (booking a room) quickly so everything about the app should allow them to get there.

This Tuesday, we are evaluating the booking path on Hotel Tonight to generate test ideas for apps aiming to increase bookings. These series of tests will help answer, What is the optimal path to take a user on to a successful reservation?

Optimizely’s Coming Out for Mobile Teardown Tuesday

Optimizely’s Coming Out for Mobile Teardown Tuesday

In honor of San Francisco Pride this weekend, we’ll kick off the series with an app that recently launched to the AppStore, Dattch.

Lesbians have lamented for years the lack of an app that speaks to the dating needs of women looking for other women. Dating apps for heterosexuals and men seeking men are plentiful, but nothing has existed for the lesbian market until now. Enter Dattch.

Optimizely for iOS Now Available in Public Beta

Optimizely for iOS Now Available in Public Beta

We’re excited to announce that Optimizely for iOS, our new optimization and A/B testing SDK for native iOS apps, is now available in public beta to all new and existing Optimizely customers.

Visitors are already engaging with companies and brands across both the web and mobile apps. That’s why our world-class optimization engine is the same across both platforms. Our customers benefit from the same account management, analytics, and other features already found on Optimizely for the web.

Infographic: A/B Testing Goes Mobile

Infographic: A/B Testing Goes Mobile

To inform our mobile app optimization platform, we’ve spoken with some of the top iOS developers in the market and through that process we learned a lot about how people interact with apps and which in-app experiences tend to be more effective than others.

Find key insights about what we’ve learned, and tips for building your optimized app.

10 Essential Tests to Drive Mobile App Downloads, Engagement & Retention

10 Essential Tests to Drive Mobile App Downloads, Engagement & Retention

Since we announced our move to iOS app optimization last week, mobile strategy is top of mind. In speaking with best in class app developers, we’ve learned some eye-opening lessons about how to create awesome mobile apps. Let’s look at these strategies and offer ideas for how you can improve engagement, retention and download rate on your app.